HAYABUSA

More than 40 years ago, when the Ford Motors Company launched the Mustang, it would create an all new market niche, void of any competition. A cheap sports-car full of options, targeting young customers, backed by tons of marketing efforts. The success was huge : more than 2 million units of the first MK1 iteration were produced, and to this day the Mustang remains the clear and constant sales leader before main competitors Dodge Challenger and Chevy Camaro.