4 Ways Tesla Screwed Up With The Model X

It seems like Elon Musk can do no wrong, but if you look a little closer at the Model X you'll see that it's been more hassle than it's worth...
4 Ways Tesla Screwed Up With The Model X

1. It doesn't fit in with Elon Musk's master plan

4 Ways Tesla Screwed Up With The Model X

The problem with electric cars at the moment is the fact that they’re still new technology. That means they’re nowhere near their potential, and cost a lot of money. With any new technology, as more money is put into its development, the quality goes up and the price goes down. Because of this, Tesla’s master plan was to enter the market in the premium sector, then drive down quickly into more high volume, low cost applications.

Back in 2006, Elon Musk said the idea was to have “lower prices with each successive model.” That worked with the Model S following the Roadster, but the Model X became so complicated over time that it’s actually more expensive than the Model S. Why is it more expensive? Well…

2. It's far too complicated

4 Ways Tesla Screwed Up With The Model X

The Model X could have been a quick and easy extra model for the Tesla range, but Musk got carried away. While the Model X doesn’t fit into the original plan, its original reason for coming into being is legitimate. Basically, Tesla realised it could use the Model S platform to make a slightly taller MPV to give families more room, thereby adding a whole new model without having to do very much at all besides creating new bodywork.

Unfortunately, it got carried away trying to bring complicated new technology that wasn’t necessary. Earlier this year, even Musk admitted that “There’s far more there than is really necessary to sell a car…They do make the car better, but the difficulty of engineering those parts is so high, that in retrospect, if we had known the true engineering costs and the amount of complexity associated with it, I think we would have probably done fewer new things.”

All of these complications contributed to the Model X being delayed by about two years, with the biggest contributor to this being the Falcon Wing doors. Not only did the original seals not work, requiring a redesign and hand fitting to every car to ensure everything was as it should be, Tesla also had problems with a German parts supplier.

3. The money maker is now delayed

Image via theophiliuschin.com
Image via theophiliuschin.com

So as we know, the idea is to get down to the money making mass produced car as quickly as possible. In Tesla speak, that’s the Model 3 that’s supposed to be revealed in March this year. As a tech startup, Tesla has been given a lot of cash to burn through to produce products that eventually lead to making money. Right now it’s losing cash hand over fist, so it needs the £30k car as soon as possible. The delays encountered with the Model X have pushed the Model 3 back even further, meaning that investors are getting a bit nervous about the product plan.

4. It shook the public's unwavering faith in the company

4 Ways Tesla Screwed Up With The Model X

Elon Musk and Tesla are very good at marketing, and despite the fact that the general perception of EVs is negative, people love Tesla. It felt as though Tesla could do no wrong, but the Model X has proven that the company is just as capable of getting it wrong as anyone else. The problem for Tesla is that its image is everything, as it’s trying to shake up the system.

With its do-or-die car set to be revealed next month, now is the most important time to prove to customers that it can cope as a mainstream manufacturer. If the Model 3 is to truly break into the mainstream, consumers need to know that they’ll get their cars fairly quickly. Put down a deposit on a Ford or a Volkswagen, and even if it’s a totally brand new model, chances are you’ll only have to wait a few months, if at all. The mainstream consumer won’t accept a three year wait for their car, so unless Tesla can instil Joe Bloggs’ faith in its ability to actually deliver cars, the Model 3 could be a huge flop.

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Comments

Anonymous

4 ways Car Throttle screwed up involving Darren Cassey

1) They employed him
2) They allow him to write about cars when he should be on tea and photocopying duties only
3) They haven’t yet realised the above facts
4) They still haven’t fired him

02/24/2016 - 19:20 |
6 | 22
P5 Ford

In reply to by Anonymous (not verified)

+1’d

02/24/2016 - 19:32 |
2 | 0
Aakash Sayal

In reply to by Anonymous (not verified)

Why don’t you write an article on the same thing?
He is just speculating and giving his opinion…

02/24/2016 - 19:43 |
4 | 0
CrAzYpUg

In reply to by Anonymous (not verified)

you like tesla ?

02/24/2016 - 21:47 |
2 | 0
BITURBO BENZ
  1. Electric
02/24/2016 - 19:32 |
4 | 4
AlphaJDM

I mean, a full electric luxury crossover is new technology since this is currently the only one, I can only assume Musk wanted to explore the crossover world and get that out of the way. I think it came out or is coming (I’m not sure of it’s officially out yet tbh) because crossovers are all the hype with car manufactures right now, so he probably wanted to enter that market and get it out of the way before moving on with anything, plus it is awesome

02/24/2016 - 19:35 |
2 | 0
Bram Matthijssen

It does not fit the master plan? Honestly, Tesla is expanding into different markets (Model S for luxury, model X for families and the model 3 for the average person). The model X is a way for Tesla to crank up the battery production. The Gigafactory should become operational somewhere around 2017 and will allow them to substantially reduce the costs of the battery packs IF they are able to reach optimal production figures. The Model S and X are the first step in raising awareness amongst the general public that YES EV’s are viable everyday vehicles. If more people buy EV’s today then more and more people will think about buying an EV in the future. So all in all, the model X really does fit in the master plan of Musk.

02/24/2016 - 19:43 |
2 | 2
Johan Karlsson

Also it looks stupid.

02/24/2016 - 19:47 |
10 | 2
Anonymous

Was Model X really a mistake? That’s an opinion which I dispute.

I sold my Audi Q7 for Model X. Still waiting for mine, and it’s testing my patience, but it’s the best choice I’ve made.

It’s the same comfort, quieter, faster, roomier and far cheaper to run. Couple this with the solar panels I’m installing and it’s totally zero emissions.

Ok on long trips supercharging will be slower than tanking up. I can live with the slight inconvenience, take the opportunity for a rest, coffee, or byte to eat.

I would also argue Tesla will make more money on a 100k+ car than on three 30k ones.

Finally, some of the engineering for the X trickled into Model S, 90kWh battery, dual motor AWD. Engineering cost is thus amortized across more units.

Model X ramp-up is slower than anticipated, but demand is strong.

I certainly don’t like Model S and much prefer the Roadster or Model X, which are better suited to my needs.

02/24/2016 - 19:54 |
2 | 4
Anonymous

Yes but I still want one. And I stick to Apple too.

02/24/2016 - 19:55 |
2 | 2
Anonymous

Finally someone has summed up my oppinion :)

02/24/2016 - 20:19 |
0 | 0
Anonymous

I’d be scared that it might take off if the doors open

02/24/2016 - 20:50 |
0 | 0
Parker Jacobs

The electric Aztec must die

02/24/2016 - 20:58 |
10 | 2