70 Per Cent Of New Porsches Are Now SUVs
It’s official: Porsche has become an SUV brand. Seven out of every 10 cars the company delivered last year were either Macans or Cayennes.
The company has released its annual financial reports, showing that it delivered a record 237,778 cars in 2016. Of those, some 166,509 were made up of the Cayenne and Macan ranges, with the 911, Boxster, Cayman and Panamera ranges accounting for just 71,475 combined.
These numbers make astonishing reading, and it’s the Macan that’s chiefly responsible. In 2013, the last full year before the model’s launch, the Cayenne outsold all other Porsches combined, but only by a few thousand units. In 2016, with Cayenne sales down over 10,000 versus 2013, the Macan has taken Porsche’s SUV division stratospheric with sales of over 95,000.
It’s worth noting, of course, that Porsche SUVs aren’t your usual wallowy, slow, boring affairs, or even your less common over-stiffened ‘sporty’ SUV. They are genuinely lovely cars, and while their height and weight means they can never handle like one of the brand’s sports cars, they do still go around corners rather well.
It is, of course, fantastic news for the brand. The SUVs are extremely profitable and the company’s coffers must look something like the inside of Scrooge McDuck’s vault. You can just picture the executives swimming in a sea of gold coins…
It’s also good news elsewhere for Porsche. Its overall 911 sales are up a tiny bit, and the same goes for the Boxster and Cayman, despite criticism of their new four-cylinder turbocharged engines. Panamera sales are slipping, having been on a downward trend ever since the Macan was launched. It’s clear from the numbers that the Macan is stealing sales from both the Panamera and the Cayenne.
SUV dominance is actually good for ‘the other 30 per cent’. With so much money rolling in, Porsche can afford to keep making amazing sports cars and special projects like the 911 R. So while 70 per cent of new Porsches are now SUVs, at least it means that the cars we really want are safe.
Comments
I think we know who the main market for Porsche SUVs are. Sips Starbucks frappucino while pulling into a mall parking lot
Or footballers.
Yep, cashed up soccer mums. I went to school in a fairly wealthy area, Cayennes were a common sight
This makes me ask if purists exist anymore
It shows that only the 30% of Porsche customers were searching a Porsche
Purists don’t exist when cars are all not ‘pure’
If you’re in the market for an SUV, the Macan an Cayenne are not bad options. Probably the best in their category. And if selling good SUVs can finance cars like the 918, 911 the cup cars and RSRs, I don’t understand why you are complaining.
Why does it matter. Maybe I want a car that suits my family but still will put a smile on my face when driving down a backroad. Not everyone has the money for a 911 and an SUV.
Concerning the swimming in money part: It’s worth noting that Porsche has transferred 2.4 billion (compared to 1.9 last year) of its revenue to the Porsche Holding which is the main owner of Volkswagen Group. So they are actually not as rich as you think. Still filthy rich though 😆
A subsidiary transferring reserves to its parent does not change the consolidated reserves of the group, so yes, still filthy rich
Now I know why the Porsche Cayenne is everywhere here in the UAE
Disappointed by your statement. Seeing that you live in the UAE I would’ve expected something like: “Now i know why the Porsche 918 is everywhere here in the UAE”.
lol
What has the world come to
http://i0.kym-cdn.com/photos/images/facebook/000/126/314/3cd8a33a.png
I dont like this number. Give us a retro 911 then.
Same with Volvo. 70% or even more sold cars are SUV
But with Volvos the SUVs are just bigger and i think they were safer aswell.
I don’t think that’s a bad thing. Yes Porsche is making more SUVs than sports cars, but SUVs bring a lot of money to manufacturers manufacturers since they’re so popular. Plus Porsche still makes sports cars, which are right now some of the best on the market
Finally someone with common sense! LMP1s, GT3s, RSRs… These are neither cheap neither do they make a revenue off of the production and running these racecars.
Those stupid SUVs are here to boost the sales, built with no passion. Their customers buy them for their badge.
but I gotta say, the Porsche 8 cylinders in the SUVs sound very good.
Some of them do buy them because of their badge. Although it’s not all true. I’ve seen Porsche enthusiasts buy them because they’re very good SUVs and some buy them for their wife!
There are people with sports cars and SUVs, now they can both be from Porsche. Also, the cayenne and macan are no slouches
True if we are talking about people who buys a Macan with a Volkswagen 2.0T engine, but I won’t say so with Cayenne Turbo S owners.
but a gt3 engine…