Adidas Isn't Happy About Tesla's Old Model 3 Logo
Take a look at the Model 3 logo above. Remind you of anything? According to Adidas, it’s a little too reminiscent of its own ‘three bar’ motif that appears on its logo and is used extensively on the clothing it produces.
Engadget reports that Adidas filed a legal challenge over the Model 3 logo as it is “likely to cause confusion”. Adidas justified its position due to Tesla’s plans to put the logo on various pieces of merchandise including clothing.
The dispute gets particularly interesting when you find out that Tesla already dropped the three bar logo a few weeks ago, switching to a numeric ‘3’. Sure enough, a quick peruse of Tesla’s own website shows the change has taken effect.
Speaking to Engadget, Tesla insisted dropping its application for the three bar logo was an internal branding decision, rather than anything to do with Adidas’ complaint.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
I thought anything Adidas today had the weed logo. Maybe it’s just here in America.
I guess slavs will now drive teslas instead of golfs and 318D.
Tesla’s attempt to be slav.
How about Suzuki? Looks more similar
What are they worrying about? That people be like ‘oh no, i bought a brand new tesla instead of some sneakers’
Oh what the f*. How will people get confused between a car and a shoe brand?! Also, the 3 and the in the Tesla logo look the same anyway.
How on earth would Adidas think that the 2 logos look similar?
To me… they’re totally different. Someone at Adidas must be bored.
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So Tesla is wearable car?
Oleg got a little upset after seeing this post… https://youtu.be/a3TBCU_gZX4