BMW Bringing 1-Series M To Market

Back in November, news came out about BMW planning other M variants. Kay Segler, head of BMW's M division, said that the priority at the company was on new models to slot below the M3. That leaves the 1-Series.

However, the plan then seemingly was to produce the 1-Series M in the car's next generation - as in, don't expect it anytime soon. That could be changing, with the new 1-Series M coming as soon as 2011.

Notice we're calling it the 1-Series M, not M1. BMW supposedly is considering what to name it, and I wouldn't bet on M1. Says a BMW insider to Leftlanenews: “The M1 name to us is a sacred thing for a car that marked an important turning point. It won’t be called the M1.” That's a good thing - it shouldn't be!

BMW M boss Kay Segler is the one to confirm the new model, saying “I want to set a clear signal that our products are financially accessible.....we’re confident it will draw new customers to the M line-up" In focus groups the car has supposedly gotten an "overwhelmingly positive reaction" and BMW has approved the vehicle to attract a younger audience.

BMW hasn't confirmed any official details, but Autocar says to expect a twin-turbocharged version of BMW's 3.0-liter straight six-cylinder powerplant, making 350 horsepower.

Underneath, expect the suspension setup to remain about the same, but with new bushings and firmer springs and dampers. The 1-Series M should go on sale in 18 months in the United Kingdom. No word on if it will be coming to the United States.