Bugatti Will Launch A Second Model Line - And It'll Be An SUV
Bugatti is ready to expand with a second model line, according to reports – and it’s likely to be an SUV.
The French firm is said to have switched its plans away from a four-door ‘Galibier’ saloon based on a lengthened Chiron platform. Sales of such cars are still falling across the globe, in contrast to the continued SUV boom.
Quoting Bugatti CEO Stephan Winkelmann, Autocar has said that the company is ready to build a second model, with Winkelmann adding that “we would look at every body style and regional demand, and not put our money into something that is fading.” That would make a four-door, like the one above rendered by X-Tomi Design, look unlikely.
SUVs are the growth models in pretty much all North American, European and Asian markets right now, so if profits are the primary concern then it wouldn’t make sense for a second Bugatti to be anything else. Whether it would use the Chiron’s chassis modified for more ground clearance or an entirely new one remains to be seen.
Winkelmann has prior when it comes to high-level SUV production. He was in charge of Lamborghini during the design and initial engineering of the Urus, which only recently came to market. A Bugatti SUV could feasibly use a development of the same underpinnings.
Source: Autocar
Comments
Incoming hate spam
Yup
Literally every VW company ever.
After a decade,we will see a post stating
“Bugatti Will Launch A Third Model Line - And It’ll Be A Hot-hatch”
For anyone complaining, remember this. You can’t afford a Bugatti and the consumers who can probably want an SUV. keepin’ it real
After hearing my boss laugh at one of his nieghbors for ordering a Urus i dont think this is entirely true. Maybe for some people like coughSalomondrincough who dont know much about cars it’ll seem valid, but how many SUVs you think will be a collectors dream? Keep in mind these cars go to collectors 90% of the time, Bentaygas, cullinans and Urus out driving like the Audi Q7s they are because no-one is going to by one of these and say “let me not drive it so it will appreciate” pfffffft
“How to ruin your brand image 101”
Why am I not surprised?
I am going to commit suicide
Bugatti, if you really are so desperate to add doors to your cars, please do it to the Chiron.
DeclanCaper excuse me what
When you can’t defeat Koenigsegg and Rimac you turn to SUVs…
Nah jk, but isn’t Bugatti supposed to be loosing money?