The Controversial New Rolls-Royce SUV Will Be Called Cullinan

After teasing us with the development name 'Project Cullinan' when we first heard about this car, it turns out that Cullinan is the production name too
The Controversial New Rolls-Royce SUV Will Be Called Cullinan

The new and highly controversial Rolls-Royce SUV will be called the Cullinan, confirming what the rumour mill has been suggesting for some time.

Actually, the fact that it was called ‘Project Cullinan’ during its development was a bit of a giveaway, if we’re honest.

Ahead of the car’s reveal at the Geneva Motor Show next month, Rolls has released a series of pics of the car in camouflage, plus a new teaser. The company says it was named after the largest flawless diamond ever found, the 3106-carat Cullinan Diamond that was found in a South African mine in 1905.

The Controversial New Rolls-Royce SUV Will Be Called Cullinan

Brace for much PR, because in a press release, the company CEO Torsten Müller-Ötvös said:

“It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury.

“Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The Controversial New Rolls-Royce SUV Will Be Called Cullinan

Breathe; the PR barrage is done and dusted. We don’t have much detail to bring you yet, other than that it will send drive to all four wheels and use a big ol’ V12 at the front.

It’s said that Rolls wants the Cullinan to be almost as smooth off-road as it is on it, which is one hell of a challenge to take on. Later this year we might just find out for ourselves.

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Comments

Klush

s t o p

02/13/2018 - 12:27 |
1 | 0
jdm-supra-1600(md squad)(Supra squad leader)

BEN the BENTLY intesifies

02/13/2018 - 12:31 |
1 | 1
Ali Mahfooz

Ironically it won’t ever go off road. I bet the press release pictures of it will be the only time we’ll see it going off road.

02/13/2018 - 12:31 |
98 | 1

SUVs don’t ever go off road. Not exactly a trait to criticise anymore

02/13/2018 - 12:36 |
36 | 1

Some russians will drift it on an ice track though!

02/13/2018 - 13:03 |
48 | 1

Unless the grand tour reviews it :)

02/13/2018 - 17:38 |
12 | 0

Until Clarkson gets his hands on one for the show.

02/13/2018 - 20:39 |
6 | 0

And so will some arabs on their sand dunes too!

02/14/2018 - 01:28 |
4 | 0
The Quirky Richard

When this trend of making luxury/sporty SUVs that will never see in their life a dirt road ends, what there will be next? Offroad luxury sedans? Rally supercars?

02/13/2018 - 12:32 |
27 | 1

Not sure about off road luxury sedans but rally supercars do exist. 😉

02/13/2018 - 12:33 |
8 | 0

Rally supercars? Where do I sign up?

02/16/2018 - 17:48 |
0 | 0
HAYABUSA

Bleeeh

02/13/2018 - 12:36 |
0 | 0
Jakob

It’s said that Rolls wants the Cullinan to be almost as smooth off-road as it is on it, which is one hell of a challenge to take on. Later this year we might just find out for ourselves.

Yeah, sure, as if anybody who buys this car is going even going to take it on a dirt road. It has the exact same target audience as the stupid G63 AMG.

02/13/2018 - 12:36 |
10 | 0
Anonymous

In reply to by Jakob

More so the same audience as Lamborghini suvs and Bentley SUV’s and whatever else super high end

02/13/2018 - 22:40 |
1 | 0
///AMG_fanboi74

In reply to by Jakob

*GLS63

02/14/2018 - 14:29 |
0 | 0
Duggan (koalafan) (koalafan7) (Esprit Team) (Z32 Group) (Lot

Rolls-Royce? SUV? Of you mean this

02/13/2018 - 12:42 |
23 | 0
Anonymous

So a small local town now has a Rolls named after it. Who would’ve known. Lekker SA

02/13/2018 - 12:42 |
3 | 0
Anonymous

The Cullen family has just found their perfect car for going hunting.

02/13/2018 - 12:44 |
2 | 2
ᴶᵘˢᵗᴬᴿᵃⁿᵈᵒá

Sounds British

02/13/2018 - 12:48 |
0 | 0