Cupra Is Now A Standalone Brand, With Hot Seat Spin-Offs On The Way

Seat has announced that Cupra is officially now its own company within the Volkswagen Group, with more freedom to build hot versions of Seat's latest and greatest
Cupra Is Now A Standalone Brand, With Hot Seat Spin-Offs On The Way

Cupra has ‘done a Polestar’ and been confirmed as a new, standalone brand alongside Seat, producing hotter, more aggressive products based on Seat’s range.

It’s set to launch a series of new models at the Geneva Motor Show next month, and none of them will have any Seat branding on the bodywork. Instead they’ll feature this new, copper-coloured logo. The media will get to see the new cars before the end of February.

The earlier version of the badge, as filed to the patent office
The earlier version of the badge, as filed to the patent office

Among the new models will be an Ateca small SUV, says Autocar, which is all the info you need in order to confirm that Cupra will not just be about chasing Nurburgring records; it’s chiefly about profits.

Seat believes that the brand will capture younger buyers’ imaginations and mean they don’t have to choose between the car their lifestyle dictates and the one their heart wants. Or something like that. As we guessed last year, Seat Sport will be given a long leash to adapt and improve Cupra cars to their hearts’ content.

Cupra Is Now A Standalone Brand, With Hot Seat Spin-Offs On The Way

In a very brief press release, Seat said:

“Cupra has always been the sportiest expression of Seat. Now the time has come for it to gain its own soul, its own DNA, its own identity by becoming a new entity. All new Cupra vehicles will feature the new Cupra logo.”

Sponsored Posts

Comments

Anonymous

Great. As if VAG didn’t have enough brands already.

01/31/2018 - 11:36 |
170 | 2
Nishant Dash

In reply to by Anonymous (not verified)

Hahahahaha

01/31/2018 - 11:36 |
4 | 2
Anonymous

In reply to by Anonymous (not verified)

How should I add Cupra to this list then?

01/31/2018 - 11:41 |
92 | 2
Nishant Dash

That’s actually great! More focused cars which only have to bother about petrolheads! REJOICE

01/31/2018 - 11:37 |
36 | 2
Tomislav Celić

[DELETED]

01/31/2018 - 11:43 |
2 | 2
Anonymous

VAG be like:

01/31/2018 - 11:47 |
80 | 4
Rahul 1

Congrats, Cupra!! Bring more amazing beasts

01/31/2018 - 11:50 |
18 | 0
axcentrik

if only Seat and Cupra were sold in the U.S.

01/31/2018 - 11:57 |
16 | 2

same…the want is real…

01/31/2018 - 12:02 |
6 | 2
RodriguezRacer456 (Aventador SV) (Lambo Squad)

Now if only Mitsubishi made the Evo as a standalone brand

01/31/2018 - 12:07 |
6 | 0
Nikoxio

Is it pronounced with a K or S ?

01/31/2018 - 15:33 |
4 | 0

I guess K

01/31/2018 - 16:17 |
2 | 0
Horuga, the Sheppy

In reply to by Nikoxio

Well, it’s short for Cup Racing, so a K

01/31/2018 - 16:42 |
10 | 0

I see what you did there. Don’t let your hope die buddy, there will be a supra. 😀

02/01/2018 - 01:34 |
6 | 0
UnknownCat13

So long as they don’t do a DS and completely disappear it sounds great!

01/31/2018 - 19:45 |
0 | 2

Cupra and DS are completely different in concept and in regards to their respective function within their mother brand : one is a sports brand while the other isn’t

01/31/2018 - 20:25 |
0 | 0
Hawkoga

I just hope this doesn’t turn out like Viper… still sore.

01/31/2018 - 20:43 |
2 | 0