The Death Of AMG As We Know It Has Been Confirmed And It's Coming To Take Our V8s
If you’re looking for a profitable new startup idea, make it AMG-branded black armbands: the company has admitted that it will have to ‘reinvent’ itself when it comes to developing faster, more aggressive versions of future Mercedes-Benz electric cars.
It’s confirmation that the wonderful AMG as we know it is in its twilight years. It can see its own end just as it can see the new beginning that will come afterwards, but it can’t successfully market itself as both a purveyor of thunderous V8s and a peddler of near-silent high-power electric motors. The two don’t mesh when they’re not under the same body. The part of AMG that can do things with a V8 that no one else can will have to die in order to give birth to its new and very different electric-era persona.
AMG’s total integration into the Mercedes design process means they can ensure from day one that each new model has what it takes to then be developed into an AMG variant if needed. And that, said Drummond Jacoy, Mercedes-AMG’s Director of Vehicle Development, in an interview with Autocar, is going on right now.
“As soon as Mercedes starts a car, we’ll look at what we can do. We’ll have to reinvent ourselves there (with electric cars), obviously, because the sound of a V8 is not going to be there if it’s a pure-electric vehicle. It’s not starting from scratch, but we’re going to have to look at what the AMG story is with an electric vehicle. But we’re working on that.”
AMG is still developing incredible hybrids like the Project One hypercar, but using the 2013 Mercedes SLS AMG Electric Drive as an example, Jacoy points to a future that’s more 12v than V12.
“It’s obvious we’re not going to make the world happy with V8s for the next 200 years, and AMG has shown in the past, with the electric SLS years ago, that it has capabilities in all-electric drive. That was a very impressive vehicle for its time and we’ve nurtured that technology and the learning we have from hybrid vehicles.”
We’d beg to differ on the V8s front, Mr Jacoy, and if you can just keep making at least one AMG version, we’ll forgive you the rest…
Via: Autocar
Comments
I dont care
Good for you
Goodbye AMG as we know it it’s been a good run.
Its actually kinda depressing really…
I guess it will now be Mercedes-OMG.
Didn’t know you were on CarThrottle
Im a Bmw and //M guy but after iv been in a c63 amg i can tell you they are truely amazing cars and a great blend of performance and comfort but what completes that experience is the v8… now with that gone it wont be the same …
No no no no no!!! This can’t be happening!! I still have my whole life ahead of me!!!😫😞
(Turns into Luke skywalker)
NOOOOOOOOOOO!!!!!!!!!!!!
NOOO WHY AMG?
No V8 = no AMG
A45 AMG? GLA45 AMG? CLA45 AMG? S65 AMG? C43 AMG?
I get what you mean and I love the AMG V8 but unfortunately this is the times we live in. Besides they’ll still make something insane, look at the A45. A 2 litre 4 pot that can demolish most V8s. Imagine what we’d get if they applied that logic to a V6. The people at AMG are mad. They’ll definitely create some kind of Frankenstein’s monster with electricity.
Quit overreacting people, pretty much all of us knew this was gonna happen.
Stupid person who downvoted you, it is the truth
First of all, YOU F*CKING SCARED ME BECAUSE I THOUGHT AMG WAS REALLY DYING! LEARN TO ACCEPT THE FUTURE GODAMN IT CT!
Second of all, the only three “Mercedes-Benzes” I love even more than the SLS AMG Electric Drive and choose them over it are the CLK GTR AMG, 300SL Gullwing, and Lotec C1000. The SLS AMG is one of the greatest AMGs ever built and it needs to comeback. Look at the picture below in this post…so beautiful! Also, take this from me, I’m a huge C63S & E63S lover but I’d take the SLS AMG Electric Drive over either of them in a heartbeat.
Second of all, AMG isn’t dying, they’re just doing the same thing Polestar is doing! Just fcking title the post “AMG lives on” or “AMG to go green.” Think, Pontiac & Saab died! AMG lives on! Regardless of switching from polluting 6.3L V8s to zero emissions! Peace out CT and unbelievable for giving me a heart attack this morning! Also, every generation that hates moving on happens all the time. There’s the people who refuse to go past an outdated flip phone or DVD player when there’s Netflix and all of that sht. There’s always been people who hated the new tech. But like all other ones, we all die and our children are far more educated on this stuff. Whether you like it or not, electric is the future. Go hate me all you want but there’s nothing you can do! :)
Somebody have spoken the truth!