Dodge Made A Challenger Hellcat Sleigh And It (Sort Of) Works
It may only be November, but as far as the world of advertising is concerned, it’s now fair game to pummel us with Christmas-themed adverts right up until the turkey is served.
Just look at FCA: the carmaker has just launched a bunch of festive commercials, most of which we’ll happily ignore. Except one, because it involves what appears to be a Challenger Hellcat Redeye sleigh.
Yep, Santa - portrayed here by wrestler and muscle car collector Bill Goldberg - has a new ride, and it isn’t just a prop. The Drive spoke to Dodge, and the company confirmed that a real Hellcat Redeye was indeed used. What’s more, it still has its supercharged V8 engine, which will happily be fired up at a touch of the usual starter button.
It can’t actually propel the vehicle, because, you know, it doesn’t have any wheels. It seems a V8 is no substitute for Christmas spirit when it comes to powering one of these things.
Dodge will also be taking to its social media accounts to “chronicle the entire process of overhauling Santa’s sleigh,” in a series of short videos which will have a jab at those often awful workshop-based car reality shows.
Merry Christmas!
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Mercedes beat them to it
Yes they did. But MERICA!
Not necessarily. Mercedes just drove the cars around as if they were Santa and his sleigh, meanwhile Dodge actually made a sleigh out of a car.
Slightly unrelated, but anybody else having a crisis at the fact that it’s almost christmas already? Next thing I know it’ll be the 22nd century and I’ll be playing forza with my great grandchildren.
Forza Horizon 25
aaaaAAAAAAAA
Why is this sleigh that can’t move more offroad capable than most CUVs?
I swear, dodge makes the coolest ads ever.
Rudolph with your nose so bright, please won’t you guide that Dodge Sleigh tonight?
looks like Santa’s deliveries would be early this year
I hope dodge doesn’t stop eating cocaine
Dodge with another legendary ad
Dashing through the snow
In a V8 powered sleigh
Over the fields we go
Crashing all the way
The exhaust revs it’s way
Making the car guys glad
What fun it is to ride this Redeye Challenger tonight
Oh,jingle bells,jingle bells,
Jingle all the way
Oh what fun it is to ride in a V8 powered sleigh,
Oh,jingle bells, jingle bells,jingle all the way
Oh what fun it is to ride in a V8 powered sleigh
Happy Christmasn’t everyone
Also that’s one buff Santa. Has he been putting down weights and lifting them?
Should’ve been: “merry Chrysler everyone”
Missed an opportunity to name it the rednose just saying