Dodge Wants To Tell You About The SRT Demon's Massive Airbox Using Metallica Lyrics
Funnily enough, I don’t think I’ve ever read Metallica lyrics in an automotive press release. But as they say, there’s a first time for everything, and if anyone’s going to quote a heavy metal band while making a media announcement, it’s going to be Dodge - the same company that saw fit to celebrate the Durango SRT’s arrival with a socking great burnout earlier this week.
“‘Gimme fuel! Gimme fire! Gimme that which I desire!’ is poetry by Metallica that speaks to every gearhead,” Dodge confidently tells us, while releasing the latest Challenger SRT Demon teaser entitled ‘Forced Induction’. I swear I’m not making this up.
Bringing things around to give some sort of vague context, we’re then told: “But, any engine builder will be quick to point out that the ‘power of that poetry’ is actually limited; limited by the chemistry of combustion; limited by thin air.” And that’s the news: the Demon will get a massive cold air intake box.
Measuring 110 square centimetres, Dodge reckons it’s the “largest functional ‘Air Grabber’ cold air intake hood ever installed on a production vehicle”. In other words, it’s some kind of monster. Oh, and you also get a pair of illuminated ‘Air Catcher’ headlamps.
All told, the cooling additions will drop the temperature of the inlet air by 30 degrees compared to the Hellcat. This should amount to a little bump in power, helping you seek and destroy your toughest dragstrip rival.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Never mind that noise your heard,it’s just a hellcat under your bed, full throttle up ahead
Exittt right enter slideee
It will gulp more air than fuel at this rate
14 times more air than fuel
Let’s hope that intake fists!
meanwhile the ‘Murican Demon owners be like: Gimme food! gimme fries! And Diet coke that I desire!
Who needs Diet?
wheres the charger demon
Not coming most likely. The Demon is made for competition use in it’s “base” form. Four doors add weight and don’t make much sense in a drag competition car.
I have heard of people who live near the plant who see Charger Demon prototypes testing, but can’t confirm. Wouldn’t it be insane if Dodge dropped TWO Demons on the same day, without even mentioning the Charger?
Well this decision is clearly going to be up in the air…
2 seats? I thought the demon has only one seat.
Optional ejecto seato cuz ?
When i hear “ forced induction”
YAAAAY IT’S A TWIN TURBO DRAG MONSTER !!!
Wait, it’s just an intake
Isnt this one supercharged?
it isn’t just an intake lol, the focus of the video is the supercharger.
no m8, its a supercharger
I must be missing something, All I see is “Domestic. Not domesticated.”
Dodge is pretty much one of the last companies out there who advertises performance instead of in-car entertainment systems
Adverts would get banned in the UK if they talk about performance because it’s seen by the Advertising Standards Agency as provoking reckless driving. It only takes one complaint to get an advert taken off the air. Manufacturers are rightly avoiding it, it’s expensive to record an advert to have it banned. Although in the past few months Maserati, Mini and Jaguar seem to be getting away with ‘irresponsible’ exhaust noise and revving in their radio ads. Mercedes used to proudly advertise their (very) high CO2 emissions on AMG adverts as a bit of a middle finger.