Ford Will Kill Off Most Of Its Cars By 2020 As SUVs And Pickups Take Over
For most car buyers in North America right now, it seems one simply must have either an SUV or a pick-up truck. So where does that leave all other passenger vehicles? In the case of Ford, kicked to the kerb.
In the firm’s latest quarterly report, Ford confirmed that “by 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles.” The company added: “Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America.”
What this means is that Ford’s North American car portfolio “will transition to two vehicles,” those being the Mustang (above) and the incoming Focus Active (below). The latter vehicle being a kinda/sorta crossover itself, rather than a normal car. The Fiesta, Fusion, C-Max, Taurus and all other versions of the Focus are for the chop.
In the meantime, Ford says it is also looking into “new ‘white space’ vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”
It should should come as no surprise that electrifying all the things is also on the agenda. Hybrid versions of “high-volume, profitable vehicles” such as the F-150, Mustang (sorry, purists), Explorer, Escape and Bronco. Ford’s first battery-electric vehicle will be here in 2020 meanwhile, and by 2022 the company will have 16 EVs in its line-up.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
I don’t get this because I see Taurus and fusions all the time around where I live
This sucks. I could kinda understand the whole SUV thing, but too many people buy full size trucks and never even use them, which is stupid. People buy them and all they ever do is take people back and forth to work to their white-collar jobs. Because of this, trucks start getting more and more tech standard, which forces unwanted tech on people who actually buy a truck for intended use.
So yea, thanks idiots.
wait really? even the fusion? while i don’t like that thing much it sells like hotcakes, don’t so why they would get rid of it
Killing off the Crown Victoria (donating half of the US police car market to the Dodge Charger), making the MK3 Focus duller to drive then the MK2, putting the wrong head gaskets in cars, simply building the EcoSport, Ford have been making loads of really bad decisions this decade. When, this SUV trend dies, what are they going to have to put on sale, to appeal to normal people?
Can i get an F
Rip taurus
Welp.
I JUST got a Fiesta ST last month. It wasnt worth much to begin with, now it’s going to be worth even less!
I think it should be worth more seeing as you can’t pitch a new one anymore. That being said I still think that the new Fiesta ST is coming to North America, but not the regular range.
Ford’s loss is Chrysler, GM and Toyota’s gain!
GM is going on a same route soon, and Chrysler barely have any easy-selling sedan at this point other than the 300 and Charger. It basically all comes down to Camry and Accord in US market.
If all were gonna have is trucks bring over the ute!