Harley Davidson Wants To Buy Ducati From VW, Report Claims
A couple of months ago, new agency Reuters reported that VW Group was mulling over a sale of Ducati. Now, it’s looking like Harley Davidson is keen to snap up Ducati.
A new report from Reuters claims that the American manufacturer intends to buy Ducati as part of a €1.5 billion deal. Harley isn’t alone however, as Bajaj Auto and other parties are also said to be interested.
Buying an Italian motorbike brand wouldn’t be a first for Harley Davidson. It bought MV Agusta and Cagiva for $109 million, only to sell up two years later.
Ducati has been owned by Audi subsidiary Lamborghini since 2012, but despite yearly earnings of around €100 million, it’s expected to be sold off as parent company VW Group seeks to cut spending following the costly dieselgate scandal.
Investment banking firm Evercore has been exploring numerous money saving measures. Could this result in Harley and Ducati - two of the biggest names in the bike industry - coming together? Time will tell.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Don’t mind seeing a Ducati chopper
So there will be Harley Ducatisons?
Oh no, they will be sht
Okay, HD needs to stop considering even buying this. Mercedes-Benz had to save MV Agusta from the terrible work Harley did. Audi is pretty much letting Ducati do their work without too much VW involvement and look how great their line up has become ever since Audi ownership! If Harley wants Ducati, they need to act EXACTLY like Audi! Otherwise, since Harley screwed up the Erik Buell relationship causing him to create EBR and close down Buell, Harley has no business being involved with sport bikes. If Harley buys Ducati, kiss the brand’s current image goodbye forever.
Please no
I can’t imagine Snowcat’s reaction to this…
NOOOOOOOOO
I can Harley believe myself.
Well, they’d keep their V-Twins at least