Here's Why A ‘Four-Door Mustang’ Could Work... But Probably Wouldn't

It’s a controversial topic for any car-loving American, but there are two sides to the argument. Here are the arguments in favour of a four-door premium Mustang – and not
Here's Why A ‘Four-Door Mustang’ Could Work... But Probably Wouldn't

When rumour emerged from a North American Ford dealer conference that there’s a ‘four-door Mustang’ in the pipeline, CT was as divided as oil and vinegar. What’s more, it’s said to be aiming squarely at cars that are normally way, way out of Ford’s price bracket. Is it a brave move that Ford needs to make, or is it doomed to fail before it has really even begun?

Why it could work...

Mustang: evocative, right?
Mustang: evocative, right?

As we’ve talked about before, the Mustang is a statement car. It has two doors, a long, pony car body style and isn’t a Porsche; and it’s that last point that is enough to persuade a lot of people. A Porsche may be very good but it’s the obvious choice, right? Not everyone wants that.

Mustang is a strong brand all over the world – why not use it? It makes sense from one perspective to leverage that existing penetration into cultures all over the world and create a new car that, without explanation, they’ll connect with.

10 million Mustangs can't be wrong
10 million Mustangs can't be wrong

Not everyone can deal with a two-door car for their lifestyle. A four-door Mustang would give Ford a way of tempting more buyers; buyers who want a Mustang but can’t buy one because a spouse and two kids say no. That’s not the only four-door-relevant market, either.

Business executives don’t necessarily need four of them, but four doors in a sleek, coupe body speaks of maturity and wealth. Think of the Porsche Panamera, the Maserati Quattroporte and the Audi A7. Using that strong badge identity Ford obviously believes that building a credible rival to these cars is possible.

Image: Wikimedia/order_242
Image: Wikimedia/order_242

For another thing, Ford has previous when it comes to building cool four-doors. The Galaxie, built from 1958 to 1974, is a retro legend. The Falcon saloon was a looker, too, taking inspiration from the Mustang towards the end of the 1960s. Ford’s recent decision to scrap everything but its SUVs and the Mustang in North America shows how seriously the company is taking its reinvention. Expanding the Mustang family with a premium four-door is, to Ford, a must.

...And why it wouldn’t

Here's Why A ‘Four-Door Mustang’ Could Work... But Probably Wouldn't

On the other hand Ford of America’s more recent record with four-door cars is pretty poor. The Fusion and Taurus clearly caught the public’s attention like tap water; even the clever hybrid version of the Fusion wasn’t enough to save it. Ford canned these models for a reason, and that reason was poor sales. Does it really make sense to try again so soon, and with vast investment at risk?

There’s also the question of what developing new Mustang-derived models will do to the Mustang image. The two-door has a clear presence in the market; a desirable car with no real direct rivals (in Europe) and lots of lovely heritage to call upon. Start meddling with the formula, creating four-door versions or SUV versions after the fashion of the Fiat 500 family, and you risk diluting the strength of the Mustang identity. You risk not only not making the new cars special at all, but also dragging the two-door Mustang down to mediocrity.

Here's Why A ‘Four-Door Mustang’ Could Work... But Probably Wouldn't

Finally there’s plenty of history of mainstream car makers trying to go toe-to-toe with makers from a class or two above. To the best of our knowledge it has only worked once, and that was the Jaguar E-Type. The likes of Ferrari were stunned by this British sports car that put their own efforts in the shade.

Hyundai tried to beat the Germans with its Genesis sub-brand. It failed. Vauxhall thought it could give the Audi A5 Cabriolet a kicking with its well-equipped Cascada convertible. That failed, too. Even Ford itself has been there: its own Vignale initiative has hardly made a ripple in the market, let alone waves. With all this knowledge to hand, why does Ford think it can just tackle the platform-sharing might of Porsche and Audi?

Here's Why A ‘Four-Door Mustang’ Could Work... But Probably Wouldn't

If it comes to fruition this is a brave move from Ford. The odds are stacked heavily against it working, even if the eventual four-door Mustang was actually brilliant. Badge identity in Europe is too heavily ingrained and executive or luxury car buyers here just wouldn’t choose a Ford over an Audi. Sad, but true.

We expect it would be heavily biased towards the North American market because there lies its only chance of mass market success. Chinese buyers are choosing SUVs in ever-greater numbers so it really would be all on the US and Canada. Will that be enough to make it successful, or profitable? Ford has some difficult numbers to crunch before committing.

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Comments

Anonymous

I hope it happens. It would be a cool alternative to the Dodge Charger. If it does happen, I’m predicting it’ll have Mustang-like styling, but get called something else, such as Falcon or Galaxie.

However, aiming for the Porsche Panamera and Audi A7 isn’t a smart idea, because they’re much more expensive. Instead, they should be aiming at the BMW 4 Series Gran Coupe, because the existing Mustang is already successfully competing with the standard 4 Series, despite being larger.

11/04/2018 - 17:01 |
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Anonymous

so….
Good Reason: It will make Ford a lot of money
Bad Reason: It will ruin the Mustang history
we all know which path they’re taking now, and why

11/04/2018 - 17:11 |
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UnknownCat13

Enter your comment…

11/04/2018 - 17:36 |
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Best comment

11/05/2018 - 16:00 |
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yowzers

Wouldn’t it be like the Supra and the Chaser (please correct me if I’m wrong)

11/04/2018 - 17:40 |
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NotARealRoadTest

It could work if they call it a different name and sell it under the Lincoln brand, that will solve the prevent the issue of diluting the Mustang name and a lower brand image

11/04/2018 - 19:22 |
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Dotzent

Considering now the Ford US and european divisions are working together strongly with legit Mustang GT in Europe and Focus RS in the states, I think they can pull off a good looking car with strong brand that will sell good both in the US and EU. I really don’t get the scepticism especially seeing so many regular Mustangs here in the old continent offered at a reasonable prices. Ford is onto something and I’m looking forward to it.

11/04/2018 - 19:25 |
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Anonymous

If they keep the general styling and roofline (and call it a falcon) they can have my non-existent money

11/04/2018 - 19:38 |
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Anonymous

Oh, and the mustang only needs to get stretched about 4 inches and add a rear suicide door like the RX8. While ford is at it, they can put the same suspension on the car from their buddies over Mazda. . . Then maybe they’ll stop chacing down crowds of people

11/04/2018 - 21:18 |
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Noah Hammerstad

It wouldnt work any way possibly thinkable

11/05/2018 - 01:13 |
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Dave 15

Ford are idiots.
Just bring back the Crown Vic, you clowns!
Put the Fusion on a RWD platform and slap a V8 in both of them.
They’ll sell… the Charger is proof of that.

11/05/2018 - 02:34 |
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