Hyundai UK Has Pulled The Genesis Saloon After Selling Just 50 In Two Years

As sales figures go, these are not good. Just a few dozen sales were made, some of which would have been pre-registrations by dealers, plus at least one for media duties
Hyundai UK Has Pulled The Genesis Saloon After Selling Just 50 In Two Years

Rare car spotters take note: Hyundai has stopped selling the Genesis luxury saloon in the UK after shifting just 50 in two years. To put that into context, in 2015 alone BMW sold over 21,000 5 Series cars in this country.

The Genesis was added to the range to compete with the 5 Series, Mercedes-Benz E-Class and Audi A6, but very clearly didn’t deliver what buyers in that class really want – a badge, and diesel power. The Genesis wasn’t cheap and focused on smoothness and luxury ahead of fuel economy, using a 3.8-litre petrol V6 in a market dominated by diesels.

Hyundai UK Has Pulled The Genesis Saloon After Selling Just 50 In Two Years

Originally it cost £47,995, which rose to over £50,000 by the time it was taken off sale. A base diesel German rival is about £14,000 less, so it’s not really surprising that it didn’t sell. Demand for a truly premium Hyundai product was overestimated, and the American-style spec clearly didn’t appeal to British buyers.

Off the back of such calamitous sales figures for the Genesis, Hyundai is reportedly in no hurry to bring its Genesis luxury brand to the UK. As part of that expansion of its upmarket activities, the Genesis saloon, as we knew it, is renamed the G80, and there are also G70 and G90 saloons for some markets.

For now, though, you can count the Hyundai Genesis among the rarest cars on UK roads. Most of us will never actually see one, so if you do, savour the, err, thrill.

Via: Autocar

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Comments

Vedran 1

I saw one a year ago and you say this now…

07/11/2017 - 17:55 |
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juansc

I once had a ride in one i Didnt know they were that rare! 😰

07/11/2017 - 19:01 |
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BoostAddict 1

I’ve seen 2 of these and didn’t know how rare they were. ;-;

07/11/2017 - 21:32 |
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DAT HYUNDAI GUY(Miata, S2K and 720s Squads)(Captain Slow)(Un

Welp…😕🔫

07/12/2017 - 00:01 |
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Anonymous

3 years later, everyone wants the Genesis…

07/12/2017 - 01:53 |
4 | 0
AlecHuntsman

[DELETED]

07/12/2017 - 06:15 |
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Anonymous

When a korean saloon car is rarer than a P1

07/12/2017 - 10:26 |
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Bmfb98

I actually like the cars, I once got the chance to check one out…unfortunately the brand (Genesis) isn’t well known and still heavily associated with Hyundai… Also, they are sold at Hyundai Dealerships, which is also a problem, because no one wants his future V8 Luxury car sitting next to an i20 on the showroom

07/12/2017 - 13:56 |
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James Leeder

That’s strange, it’s doing pretty well in the US. I just looked up some sales figures and they sold nearly 25,000 in 2015. Still less than the 5 series (44,000), but not certainly not 50

07/12/2017 - 19:06 |
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