The New Toyota Land Cruiser Starts At £74,995

‘Here’s A Well-Used Toyota Land Cruiser For Less Than 1/5th Of A New One’, we proudly proclaimed a couple of weeks ago when we highlighted a high-mileage but tidy-looking example of the car in J100 guise for a shade over £8500. At that time, Toyota hadn’t confirmed UK pricing for the retro-tastic new J250 version, but all signs pointed to it coming in at around £50k.

Well, turns out we were a bit wide of the mark. Toyota has now announced the UK pricing and spec of the first new Land Cruiser to arrive in Britain since 2009, and it’s half as much again on top of that floated £50k figure: it starts at a hefty £74,995. 

That’s for the Invincible version, which gets the blocky, ’80s-look headlights. If you want the First Edition, with those lovely circular headlights and the choice of two excellent retro colours – Smoky Blue or Light Sand – you’ll need to find another £5000 on top of the basic car. That’s right – the Land Cruiser is now almost an £80k car.

Both versions are similar in terms of spec and mechanicals. Each gets seven seats with black leather upholstery, a 12.3-inch infotainment screen, a sunroof and a 14-speaker JBL audio system. Aside from the headlights and colours, visual differences between the two versions include the Invincible getting 20-inch alloys, versus the First Edition’s 14s. The First Edition also has some model-specific interior trim features.

The powertrain is the same for both, too: a 201bhp, 2.8-litre diesel four-cylinder hooked up to an eight-speed automatic, with permanent four-wheel drive, natch. A 48v mild hybrid version will join the range next year.

The new Land Cruiser has a 50 per cent more rigid frame than the outgoing model, and will tow up to 3500kg. Off-road tech includes a terrain response system, descent control, and both 360-degree and underbody camera views. It even has a system that disconnects the front anti-roll bars for more front-wheel contact on rough terrain. It also gets the de rigeur low-range ’box and locking diffs, although the latter are electronic rather than mechanical.

One caveat is that like some of Toyota’s other enthusiast-geared models, such as the GR Yaris and GR86, the company says there’ll be a “strictly limited supply” of the new Land Cruiser. As such, it expects the UK’s initial allocation to sell out immediately (apparently, when it went on sale in Germany late last year, the entire 2024 run was gone within 30 minutes).

If you fancy it, you’ve got a couple of months to find £75k somewhere: the new Land Cruiser goes on sale in the UK in July, with initial deliveries expected in September.