Jaguar F-Type Promo: Naff Nonsense Or 13 Mins Of Genius?

Jaguar's massive budget promotional film is packed with action, but do you really like it?

18 May 2015

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If there's one thing we've learnt this week, it's that promotional videos can make manufacturers bomb from hero to zero in a matter of seconds.

But while Jaguar's promotional video for the new Jaguar F-type probably won't make people cry, we're not convinced that it's actually any good.

Directed in collaboration with Ridley Scott Associates and featuring award-winning actor Damian Lewis (the guy from 'Homeland'), promotional film Desire uses the strap line: One man. One job. But in the desert, nothing is simple.

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In what should be a simple customer car delivery, we're surrounded by betrayal and deceit, which is wrapped in the tried and tested formula of car chases, a beautiful woman and plenty of cheese.

Watch the 13:29min short film below (if you dare) and let us know if this makes you want an F-Type any more or any less than before.

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