Jaguar Land Rover Model Names Are About To Get More Complicated
You know that confusing new naming structure Audi announced last month? It already has a competitor.
Having already debuted a naming structure for the Range Rover Velar that denotes fuel type and horsepower (for example P380 for the 3.0-litre V6 petrol, D180 for the lower-powered 2.0-litre diesel), Jaguar Land Rover looks set to roll it out to other models.
An Auto Express reader spotted a Jaguar F-Type sporting a P380 badge, so it seems inevitable the new system will eventually be used on every JLR product, perhaps with an ‘E’ designation used for all-electric production cars when they arrive to the stable.
It’s clearer than the bafflingly complex Audi system (where 50 means 210kW - 230kW, obviously), but we still can’t help but think it’s all a little unnecessary. Hopefully there’ll be a nice ‘de-badge’ option in the configurator.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Things these days seems to be complicated. JLR badges, Audi badges, Trump…
Good sir, do you mind telling me more about your
Land Rover Range Rover Velar Sport P400 Autobiography Special Vehicle Operations Launch Edition
Certainly, it does a slightly better MPG than that
Audi Q9 70 V12 TFSI S-Line MMI Package Plus Quattro Sport Crossover SUV Coupé Limited Edition Series 1
it’s partly implemented already I think
At least it actually makes sense, unlike Audi.
-Can I buy a Velar, please
-Sure. Do you want the “P” or the “D”
-???
-…
Why can’t people not brag about or feel ashamed about the trim they bought? Just show the make and model and make the whole car cleaner and subject to less ogling
The Velar taillamps looks beautiful in that picture at the top.
This is not a complicated system.
Letter denotes powertrain
Number denotes power
It’s really not that much of an issue, it’s no different to 2.0D or 1.6 16V??
they should follow KIA’s example…
“now lets name this piece of cra… car! i meant car!”
“KIA SEED”
…cool now whats next? what feeds on seed? I KNOW! PARROTS! …so a cool parrot name?
Oh Oh! I know! The movie guy! RIO!
I’d say that it’s well structured