Leaked Figures Suggest The Grand Tour Has 'Paid For Itself'

A small number of Amazon figures have been leaked for the first time, suggesting that new subscriber fees more than covered The Grand Tour's costs
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Amazon has never officially released viewing figures for The Grand Tour and has always refused to comment on whether the blockbuster show even covered its own costs, but leaked documents suggest that it pulled in more than enough new customers to make a profit.

The leak, which comes (rather suspiciously) less than two weeks after the rumour mill started to whisper – well, it was more like screaming – that The Grand Tour was about to be cancelled, shows that the car show cost $49 per new Prime Video subscriber that it brought in. That makes it, by this measure at least, the best-value show the company has produced.

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That figure was calculated by dividing the show’s production costs by the number of new subscribers who chose to stream The Grand Tour as their first show after signing up, suggesting it was the one that really hooked those people in.

A typical full Prime subscription fee is set at $99 per year in the US, £79 in the UK and comparable amounts elsewhere in Europe and Asia. Prime Instant Video subscriptions are also available; they don’t include next-day delivery on general goods but they’re barely any cheaper.

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Effectively, that means that – in theory, and with the only numbers we have – new subscribers to Prime easily paid series one of the show’s production costs. We don’t have details for series two, but another Amazon original production, the first series of The Man in the High Castle, was almost as cost-effective as The Grand Tour’s opener.

Industry analysts reportedly think that Amazon has about 75 million Prime-subscribed customers worldwide, and that half the households in the US include a resident with Prime membership.

Source: Reuters

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Comments

TheDriver 1

Ahh paying for itself. We all know who to call about that….

03/20/2018 - 10:30 |
119 | 0

“Here are all the quirks and features of Amazon’s latest financial figures”

03/20/2018 - 11:09 |
72 | 0

THIS is the Amazon Prime show The Grand Tour…

03/20/2018 - 12:00 |
18 | 0

B U M P E R - TO - B U M P E R - W A R R A N T Y

03/20/2018 - 16:29 |
20 | 0

quirks and features intensify

03/21/2018 - 06:52 |
10 | 0

Doug!

03/22/2018 - 17:42 |
0 | 0
Aaron 15

I’m not surprised tbh, people are gonna subscribe to see those 3 cocking about every winter. For me personally, it’s not worth paying £79 a year for. New Top Gear ftw!!

03/20/2018 - 10:30 |
6 | 22

I wouldn’t pay $99 per year to watch the grand tour either, but you get so much more with amazon prime that I could see the grand tour being what pushes some car people over the edge of getting prime

03/20/2018 - 10:43 |
3 | 1

Amazon Prime is so much more than just The Grand Tour.

03/20/2018 - 10:53 |
11 | 0

eeyyyy, new top gear! high five!

but i use amazon prime for other stuff as well

03/20/2018 - 14:29 |
0 | 0
RodriguezRacer456 (Aventador SV) (Lambo Squad)

In reply to by Aaron 15

Your loss

03/20/2018 - 15:54 |
0 | 0

Amazon Prime is 35€ a year for me (Prime Student). If I’m ordering 7 things in a year (which I usually do), it already pays for itself from the shipping cost. And even if I was paying the full 79€, it would still be considerably cheaper than a Netflix subscription.

03/20/2018 - 16:34 |
0 | 0
Anonymous

not surprised at all by this leak, as it show there a place for a second car show at online streaming level.

it what needed two car shows car guys do not get it, top gear barely getting 2 million for it shows it 3 million plus work.

03/20/2018 - 13:01 |
2 | 2
Dave 12

Got to say the recent finale was underwhelming for me. It’s pretty much the first time I thought I’ve had enough of this. The premise sucked. It felt tired. The end was boring. Funny watching Hammond bail repeatedly but that’s about it.

03/20/2018 - 13:55 |
2 | 1
RodriguezRacer456 (Aventador SV) (Lambo Squad)

In reply to by Dave 12

Yeah, I was expecting more

03/20/2018 - 15:55 |
2 | 0

I didn’t think the whole thing was bad, but definitely got tired of Hammond falling down over and over again. The ending just made me sigh. I thought the way they ended it was quite stupid.

03/20/2018 - 22:17 |
5 | 0
Ewan23 (The Scottish guy)

No surprise there.

03/20/2018 - 19:41 |
1 | 0
Anonymous

Cool i have heard it’s good #gt is best

03/21/2018 - 06:08 |
0 | 0