Mercedes Trademarks Model Names Including S73 And A40

The German manufacturer has trademarked new models in multiple markets, making it look like a big change in naming structure is incoming
Mercedes Trademarks Model Names Including S73 And A40

Think you’ve just about got a handle on Mercedes’ current naming structure? Tough luck - it looks like it’s all about to change.

Autoguide reports that the German brand has trademarked a series of new model names across Canada and several other markets, and they are (deep breath): A40, CLA40, SLC40, SLC50, GLE50, CLA50, CLA53, G73, S73 and - weirdest of all - Turbo 48.

It’s hard to know if the 40 and 50 models will be regular Mercedes-Benz models, or designated as Mercedes-AMG. If it’s the former, this could indicate that in some markets Mercedes is about to drop its convention of reserving two-digit numbers for the AMG stuff, and using three-digit numbers for everything else.

Is a 'G73' on the way?
Is a 'G73' on the way?

The CLA53 name is perhaps the most confusing, as up until this point we’d assumed ‘53 would be reserved for cars powered by Mercedes-AMG’s new mild hybrid straight-six powertrain, which will be making its debut in the CLS53. That engine/motor setup won’t fit in the next CLA (which is set to be produced alongside a new A-Class saloon, just to make things even more complicated), so your guess as to what the CLA53 will be is as good as ours.

‘73 is a designation we haven’t seen on a Mercedes since the R129 SL73, and it’s most likely being resurrected for models with the new hybrid AMG V8 powertrain that’ll be seen first in the AMG GT saloon. And Turbo 48? That one’s only been trademarked in Canada thus far. Autoguide speculates that it’ll be used as supplementary badging for any models with the 48-volt mild hybrid system, which sounds perfectly plausible to us.

Does this all make sense to you, or will it make you more confused about the massive and convoluted Mercedes range than ever? Let us know in the comments.

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Comments

Anonymous

Looks like Merc has been taking a bit of inspiration from Audi…

02/02/2018 - 14:34 |
46 | 4
BenPaye(JDMSquad)(MX5Squad)(LFAsquad)(Subie Squad) (Rotary F

In reply to by Anonymous (not verified)

Possibly

02/02/2018 - 14:37 |
0 | 0
Nishant Dash

In reply to by Anonymous (not verified)

They ripped it off

02/02/2018 - 14:57 |
2 | 2
FLixy Madfox

Turbo 48? That sounds like some 50’s American car!

02/02/2018 - 14:38 |
26 | 0

I think you’re thinking of the Tucker 48.

02/02/2018 - 17:02 |
2 | 0

You mean the Oldsmobile Rocket 88?

02/02/2018 - 17:29 |
0 | 0
The Quirky Richard

Ahhh the good old days when the numbers on Mercedes were indicating the real engine displacement…

02/02/2018 - 14:40 |
66 | 2

And when their V8s, V6(C 32 AMG Only) And V12s were either naturally aspirated or supercharged

02/02/2018 - 20:58 |
18 | 0
Nishant Dash

Audi: let’s make base model owners feel bad my making trim level monikers

BMW: pffft we’ve been doing that forever

Merc: nein nein nein, zwe musht do somefink,

Few days later

Merc: wE hAVe DiFfeREnt mOnIKErs fOR DiffERenT TrIM LevELs

02/02/2018 - 14:47 |
142 | 10
BünnyRöcket Entertainment

Wow, they’re gonna ruin the heritage of yet another great car, the infamous SL73. Way to go Mercedes. I am really losing my interest in owning a Mercedes, with the exception of the SL73, 300SL Gullwing, 300SL 6.3 and the greatest of them all - the 600 Großer

02/02/2018 - 14:48 |
4 | 0

The last great Merc was the SLR

02/02/2018 - 14:56 |
0 | 20
BünnyRöcket Entertainment

Matt Robinson in the end of the 2nd paragraph you wrote Turbo 58…

02/02/2018 - 14:50 |
0 | 0
Rekord 86

I’d rather see some real names instead of cryptic combinations of letters and numbers

02/02/2018 - 15:09 |
4 | 0
Deadpool (Cam's much sexier twin) (Official Demon Fangirl)

There was a time when a Mercedes with “73” meant there was an AMG v12 under the hood, which, also happened to be shared with a zonda.

02/02/2018 - 15:22 |
10 | 0

I hope the 73s still would get a v12.
Imagine a hybrid v12tt

02/02/2018 - 22:12 |
4 | 0
Anonymous

This is so confusing…

02/02/2018 - 15:51 |
0 | 0
......

A40 imagine a 4.0L V8 twin turbo on an A class
or a 7.3L on a S class (pretty much a zonda with 4 doors)

02/02/2018 - 15:56 |
24 | 0
straight64life

In reply to by ......

My thoughts exactly! Would definitely be the quirkiest cars in the market

02/03/2018 - 10:24 |
0 | 0
Anonymous

In reply to by ......

almost like Brabus!

02/03/2018 - 14:37 |
0 | 0