New PSA Strategy Group 'Will Deliver 40 Electrified Cars By 2025'
French car maker PSA is – apparently reluctantly – forming a business unit to focus on electric cars in an attempt to keep pace with the likes of the Volkswagen Group and the Renault Nissan Mitsubishi Alliance.
The owner of Citroen, Peugeot and DS, not to mention Opel and Vauxhall since buying them from General Motors, will have a new outfit operational in 2019. It will be dedicated to “defining and deploying the group’s electric vehicle strategy and rolling out the related products and services,” PSA said in a statement.
Carlos Tavares, chief executive of the group, is known to be relatively anti-EV. The Financial Times quotes him displaying a clear resistance to change at the Frankfurt Motor Show last year. He said:
“If you have ministers in Europe who say they will forbid the use of internal combustion engines, then I have to comply and we will have to transform, re-engineer and retrain. But if electrification is not profitable in future, we all have a problem.”
PSA says it will conjure up 40 electrified vehicles by 2025, many of which will share derivatives of the same mild, closed and plug-in hybrid systems.
Source: Financial Times
Comments
40 sounds like a lot TBH.
But then again when you count a Peugeot 308 hybrid, Peugeot 308 EV, Peugeot 308 wagon hybrid, Peugeot 308 wagon EV it doesn’t sound like much.
I’m really not looking forward to the future 😔
I don’t understand how something can be “unprofitable”
Simply charge more for the car.
Someone explain this to me
I misunderstood this as by 2025 PSA will have created 40 physical electric cars. I was underwhelmed to say the least.
I’m not really a fan of electric cars. 1 because there is no sweet engine sound. 2 because they are really expensive to buy and make
This sounds like Trump’s administration, putting people who don’t acknowledge global warming in charge
I’m actually pretty interested to see what they do with Vauxhall in this regard. After all, electrifying (either hybrid or EV) their cars would push the price up exponentially - expensive cars aren’t really Vauxhall’s forté. If they can sell EVs cheaply though, then it could just revolutionise the whole market.