This Is Nissan's Fancy New Logo

Having appeared in trademark filings earlier this year, Nissan's redesigned logo has gone official with the reveal of the Ariya SUV
This Is Nissan's Fancy New Logo

It’s official: Nissan has an all-new logo. You might have seen it before thanks to a trademark submitted earlier this year - filed around the same time as the company’s new Z badge - but this is the first time we’ve seen the physical version on a car.

The refreshed logo is appearing first on the new Ariya electric crossover, and that’s just the start. “It will adorn coming Nissan models as they’re introduced or refreshed,” the Japanese company confirmed in a press release.

Nissan logos - old vs new. Same same, but different!
Nissan logos - old vs new. Same same, but different!

The concept is still broadly the same, but it’s arguably tidier than before, with the ‘NISSAN’ script laying across the middle now stretching further out. “The new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation,” Nissan says.

As manufacturers seek to reinvent themselves for the incoming electric age, redesigned logos are becoming increasingly popular. BMW, Lotus and VW have all rejigged their badges for the first time in decades, each opting for cleaner, simpler approaches than before. Others will no doubt follow suit.

This Is Nissan's Fancy New Logo

The 389bhp Ayria - which has a range of 310 miles - gets a particularly snazzy illuminated depiction of the logo. It’s unclear if this version will be reserved for Nissan’s EVs or even just the Ayria.

Do you think Nissan’s new logo is an improvement?

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Comments

Anonymous

The logo is fine, it’s the cars that desperately need an update…

07/15/2020 - 09:44 |
24 | 0
Anonymous

In reply to by Anonymous (not verified)

I hope they are trying to tell us something with this.

07/15/2020 - 10:30 |
0 | 0
Yusuf Ashari

In reply to by Anonymous (not verified)

I think they’re about to.

07/15/2020 - 17:18 |
0 | 0
mazdapathy

In reply to by Anonymous (not verified)

i mean with the 400z teaser a lot of cars in need were featured, so they’re on it.

07/16/2020 - 00:09 |
0 | 0
Robert Gracie

The logo looks perfect for a modern update on a 19 year old design (Yes they started using that old logo in 2001) but I like it!

07/15/2020 - 10:02 |
8 | 0
Anonymous

I love it.

07/15/2020 - 10:30 |
0 | 0
Ian MacDonald

Kinda reminds me of a black hole with the little bits going off to the side.

07/15/2020 - 14:30 |
0 | 0
Freddie Skeates

Certainly better than the new BMW logo

07/15/2020 - 16:53 |
0 | 0

well, to hell with bimmers, right? I mean BMW cars are getting even weirder since 2012.

07/15/2020 - 17:20 |
0 | 0
Anonymous

who gives a flying flunk?!

07/15/2020 - 18:00 |
0 | 0
Kenji (Oldsmobile Fan) (GoldWing Enthusiast) (wheel nut)

im kinda getting some cyberpunk evil corporation vibes from it

kinda like monogon industries from boneworks

07/23/2020 - 17:49 |
0 | 0