The Smallest Car Dealership In The World Is Launching Inside A Phone Booth

Don’t worry, we’ve checked for chronically out-of-sync April Fool’s jokes. Peugeot really has unveiled what it’s calling the world’s smallest car dealership… in a classic British phone box.

Phone booth geeks will know this classic red phone box as the K6-series, the iconic telephone booth that used to be found all over the UK before the advent of mobile phones. This one, on London’s Russell Square, is set to open for actual business on 12 September – that’s next Tuesday.

‘Peugeot Russell Square’ will only open for those who gain a special code at a specific web address. Inside the booth they’ll find a tablet device connected to (brace for marketing) an ‘e-commerce portal’ where they can browse, configure, finance and order a new car. There’s a seat, a desk and a ‘forecourt’ filled with 1:64 scale model Peugeots. There’s Wi-Fi for the iPad, natch.

It comes after Peugeot launched an online car-ordering system in January, which, the brand says, has done quite well. Thursday afternoons are, for some reason, the most popular times for ordering a new Peugeot. The 0.8-square-metre Russell Square ‘dealership’ will be open daily from 7am to midnight, as long as no friendly local vandals decide to put it out of action.

Peugeot Russell Square is open until the end of September, so if you’re a Londoner and you’d like to leave the comfort of your own home to look at Peugeots on the Internet while sitting inside a phone booth, you know what to do.