Surprise: The AWD Toyota GR Yaris Starts At Just £29,995
The level of bespoke engineering that went into Toyota’s GR Yaris is bewildering. It’s been created by joining together two existing platforms, doesn’t share a single part with the standard Yaris and has a trick, lightweight all-wheel drive system.
Sounds expensive, doesn’t it? We certainly thought so, and yet, the UK starting price has just been revealed by Toyota, and it’s just £29,995. That’s comfortably but not excessively more than the front-wheel drive, less powerful and much more conventional Ford Fiesta ST, and cheaper than most hot hatches from the segment above. In Germany, meanwhile, the car starts at €33,200.
Considering the performance you’re getting and the R&D costs Toyota Gazoo Racing will have pumped into this thing, that’s an absurd bargain. The price isn’t even that excessive if you add the Circuit Pack (including limited-slip differentials front and rear and nicer tyres), inflating slightly to a still thoroughly reasonable £33,495.
It’s not available to order just yet, but anyone tempted by those figures (a decent number of people, we should think) can sign up to a ‘keep me informed’ service via either a local dealer or Toyota’s UK website.
The first cars will be in the hands of customers this November.
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
Wait. Since it’s going to be sold in the UK and Germany, does that mean it’s going to be sold in the US too?
you wish
With conversion that makes up around $39k USD. Who’s going to buy a $40k Yaris in the States? That’s the answer to “will it get imported”.
In the Netherlands it will be a shocking 60000 euros! Thank you taxes….
Serious question: Why don’t Dutch people just buy their cars in Germany and register them in the Netherlands? Is the registration the expensive part?
Sad America noises :(
Man what is up with the prices, are these little cars always this expensive in EU compared to US. Fiesta ST is like under 25k in 2019
Taxes my boy. These prices are with VAT included.
Well, it’s priced like a Audi S1 (release price 6y ago…) having a “lower” badge but being more desirable on paper (and prob costing more for Toyota on R/D). Thus it feels like the perfect price point for it.
forus rs was £36 if I recall corectly. StillI’m happy toyota did not set price closer to 40k. It should be good value, can’t wait for a test drive.
Sign the petition to bring it to USA & Canada!
https://www.change.org/p/toyota-canada-hey-toyota-import-the-257hp-awd-gr-yaris-to-canada-and-usa