US Honda Dealers Are Marking-Up Civic Type Rs By Up To $15,000

Citing market demand, a number of shady, money-hungry Honda dealers in the US are adding thousands to the price of new hot Civics in order to line their own pockets
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Money-grabbing Honda dealers in the US are applying five-figure mark-ups to the prices of 2018 Civic Type Rs to take advantage of demand, according to a report by Jalopnik.

The dealers claim that demand is so high that it would be a “stupid business decision” not to mark the prices up massively, but one example where a dealer in Minnesota has added $15,000 to the sticker price has been confirmed as genuine.

Honda isn’t getting involved with this thoroughly shady practice, and is pretty much letting dealers do whatever they want rather than punishing them for ripping customers off. In a response to Jalopnik, Honda says it encourages its dealers to sell cars at the retail price, but the code is more what you’d call guidelines, etc.

Honda is only planning to build 6000 Civic Type Rs, but confirmed evidence of a $51,000 car on a forecourt is pretty disgusting. The dealer in question, Inver Grove Honda, claims that $5000 of that mark-up will go to charity, but it sounds a bit dubious to us – the dealer couldn’t actually name which charity. There’s massive, unashamed pocket-lining going on, here, and customers are being bent over a barrel. Altogether, now: shame; shame; shame…

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Comments

Anonymous

I saw one of those 2 days ago actually in the United States.

09/20/2017 - 17:44 |
0 | 0
Lucas Tekkan

Lol here in Brasil we hae basic civic, BASIC civic for 150k

09/20/2017 - 21:06 |
1 | 0

Ay, I found an FB owner! And wow, basic Civic for 150K…

09/21/2017 - 05:05 |
0 | 0
Midwest Hoonigan

The same thing happened with the Dodge Challenger Hellcat if I’m not mistaken. Just wait for the prices to come down after the dealers realize they can’t sell a FWD car for $51k. (meaning don’t bend over backwards to buy one at that price, guys. It’s hard, but be patient)

09/21/2017 - 01:34 |
1 | 0
Anonymous

[DELETED]

09/21/2017 - 09:15 |
0 | 2
Vivek 1

I love the Type R but 51K is WAY too much.

09/21/2017 - 17:26 |
0 | 0
Anonymous

The first 3 to hit seattle had a 100% mark up. Just under 70k.

09/22/2017 - 01:00 |
0 | 0
Ben Anderson 1

In reply to by Anonymous (not verified)

Please tell me this is hyperbole.

09/22/2017 - 07:43 |
0 | 0
Anonymous

It’s Hellcat all over again

09/22/2017 - 17:54 |
0 | 0
Anonymous

Fun fact: Honda has no power or control over this. Nor can they sell the car directly to their customers. You can thank politicians for this…

09/22/2017 - 18:16 |
0 | 0
LeetPandaz

Could have bought a sti and mods

09/23/2017 - 19:02 |
0 | 0
Lucas Tekkan

Way better

09/23/2017 - 21:46 |
0 | 0