Vin Diesel Likes Dodge SRT Cars So Much He's Started Advertising Them

We've seen Vin Diesel in plenty of fast Dodges over the years as part of his action-packed life as Dominic Toretto in the Fast & Furious movies, but now he's actually advertising them almost in character

Vin Diesel has had a thing going on with Dodge for a long time via the Fast film series, and now the muscle-bound Hollywood hard-man has made the relationship official.

With the latest instalment of the movie series riding high in cinemas, he stars in a new series of Dodge adverts called Brotherhood of Muscle, linking most of the brand’s SRT cars together under a common banner of being (technically) pointlessly aggressive things that you respect and love anyway because they’re a load of fun. It’s like he’s advertising the cars in character.

In the adverts we see Diesel separating SRT from the mainstream by not-so-subtly emphasising the brand’s brashness, its outlaw image and its outright muscle. These are cars made to be naughty, the subtext says as the cars smoke and slide their way across the frame. We’re pretty sure the UK’s advertising nannies wouldn’t allow that…

In the main piece there are SRT versions of Dodge’s entire product line, excluding the Challenger SRT Demon and Viper, the former of which is being treated more as a standalone halo model and the latter of which is being killed-off anyway.

Autoblog says the actor’s decision to advertise Dodge plays directly against Dwayne Johnson, aka The Rock, who has been advertising with Ford for a while, now.

The adverts are beautifully shot, anyway, so without further ado we think it’s time to leave you to enjoy them. Let us know what you think of them. Is it refreshing to see a manufacturer tread the line of the law in its marketing, is it taking a risk or is it just a bit cheesy?

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Comments

luka_milic_art

If he does something like this for the Nissan GTR then i will cry,we all know why.

05/02/2017 - 15:50 |
0 | 0
Anonymous

The ASA would have a fit if they saw this…

05/02/2017 - 16:30 |
2 | 0
Stig's 965 cousin (KWT)

I guess he likes boating then!

05/02/2017 - 16:58 |
0 | 6
James Marshall

Hmmn, this has given me an idea; track down whoever it was that issued the complaint about the BMW M760Li (though keep them anonymous), and force them to watch adverts like this non-stop until they finally cave in and admit that car manufacturers should actually be allowed to advertise their models’ USP xD!

05/02/2017 - 17:08 |
2 | 0
Dat Incredible Chadkake

“Autoblog says the actor’s decision to advertise Dodge plays directly against Dwayne Johnson, aka The Rock, who has been advertising with Ford for a while, now.”

That sounds like a good set up for a movie drag race
“my ford is the best” -luke hobbs
“my dodge is the best” -vin diesel
intense staring contest
rev battle
impromptu race

05/02/2017 - 17:34 |
6 | 0
Anonymous

Good to see that Dodge is now one of the few brands that still remembers how to appeal to car people.

05/02/2017 - 17:40 |
12 | 0
Anonymous

Dodge to Ford:

“This is DODGE”

05/02/2017 - 18:07 |
2 | 0
Anonymous

This isn’t new, the fast and furious movies are just big really big FCA advertisements

05/02/2017 - 18:46 |
2 | 2
Sharpe Speed

After part 4, Fast and Furious just became a giant commercial for Dodge.

05/02/2017 - 19:02 |
0 | 0
Anonymous

I can like anything for $100k a month, please call me. Lines are free.

05/02/2017 - 21:03 |
0 | 0