You've Probably Been Pronouncing Porsche's New 'Taycan' Name Wrong
Last week, Porsche announced that the production version of its first fully-electric vehicle - the Mission E - will be called Taycan.
If you didn’t see the press conference, you might assume the Turkish-derived name - which roughly translates as ‘spirited young horse’ - is pronounced…well, as it’s spelt: tay-can. Twitter certainly had enough Taken-related jokes (it’s a car with a particular set of skills, etc) just as news of the name broke, but that’s wrong.
Perhaps wanting to correct people (something Porsche clearly likes to do), a new teaser video for the car includes the excessively low-pitched voiceover guy name-checking the car, revealing the correct pronunciation of tie-kahn. So, now you know.
The car will arrive at some point next year, and we do already have some idea of what its powertrain will be like. Porsche is promising over 600bhp, a range of over 300 miles, 0-62mph in under 3.5 seconds, and 0-124mph in under 12. So long as you can hook it up to one of the new fangled chargers that’ll be part of the new network Porsche, Mercedes, BMW, Ford and Audi is investing in, you can get over 60 miles of range in the battery in only four minutes.
What do you think of the name Taycan? And perhaps more importantly, how have you been pronouncing it…?
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
TF?
Isn’t that the only way to pronounce it?
Or are you all that dumb to say it “teycan”?
Pretentious.
This is an argument that’s way too old. If people pronouce it differently it’s fine I’m sure everyone’s heard of language barriers right? Every language pronounces wprds differently, while if one person were to learn a bew language they will have their own unique accent to their new language, that also includes pronunciation. So I hate this arguement because the name might be from another country, but the pronunciation will be different (and as well as the meaning of the word/name in question). I know this is a comment that’s going to be really unpopular but the idea of being purist about saying something right is getting very old. Not every country pronounces all names right, sometimes even their own, whether it be on purpose or by accedent.
sate taichan
Don’t wanna cut into politics but I think it’s kinda weird that Porsche goes with a turkish name in times when the turkish german relationship is very bad
I was thinking “tuh-Kahn” like the Macan and “tay-Kahn” as if it was to “take on” the world.
When he said “Sould electrified” it sounded like he had just electrocuted a soul.
Though I knew how to pronounce it properly, I can’t help but pronounce it Tey Can (the same way I pronounce Cayenne) I just can’t help it. Baguette problems and that sorta thing
Tay-Can. Got it.
Sorry girl, I’m Taycan.
Its: “Taɪ-kɑn”
While everyone’s talking about the name, I’m looking at the logo. It looks like a horse in between the Ferrari rearing stance and the Mustang running stance