“What Happened To The Car Throttle Community?” FINALLY ANSWERED

Hello CTzens! For those who don’t know me, my name is Adnan and I’m the founder and CEO of Car Throttle. If you don’t know much about Car Throttle, delete your account immediately. I’m just kidding. We run the largest social car communities including, yes you guessed it, Car Throttle, the long-running and hilarious Car Memes, and our new glossy motorsport community WTF1.

I’ve recently become aware of a few posts (read: many posts) asking the same question over and over again: where the heck are the Car Throttle staff and why the heck aren’t they paying attention to us?

To answer both questions succinctly: here we are (see potato photo), and we are paying attention to you, but in ways you may not see!

Allow me to explain.

In 2016, we decided to focus our efforts on building what we now call our ‘cross-platform’ media company. Without the jargon, we realised that the bulk of our viewers were coming from platforms like Facebook, YouTube and Instagram, given that (un)fortunately they provide for far better content consumption environments. Think about it, how many times do you refresh your social media apps every day? For me, it goes well into three figures. Whilst I firstly need to get a life, it’s also a sign of the times that media companies need to talk to users where they spend most of their time.

So this meant spending more hours crafting YouTube videos that we still distribute for free, more time creating great Facebook videos that we both shoot and curate, and more time serving you news on Instagram, so you’re the biggest ‘know-it-all’ in your petrolhead friend circle.

Given our finite resources in both money and staff time, what that meant was less time spent serving the thousands of users that live here, and spending slightly more time serving the hundreds of millions of users that live out there, in the wild west world of social media. Last month we served 375 million video views, making us the largest automotive social publisher!

That’s not to say we value you CTzens less. Since you asked for more staff interaction, our Editor and writers have been trying to reply to more comments on news posts. Our social team has been in touch with many of you regarding submitted videos, and I have continued to communicate with key moderators, checking to see that the tone we originally set is being adhered to.

It goes without saying that Car Throttle would be nothing without its loyal base of CTzens, and it’s still amazing to see so many daily posts in this part of the site. Whilst our custom-built platform and the suite of apps we built on iOS and Android are no longer top priorities, we will continue to do all we can to squash bugs and remove any toxic behaviour. Our Senior Developer, JJ, spent a lot of time last week fighting inappropriate spam accounts in a bid to save your user experience. This is just one example of things you don’t see happening behind-the-scenes.

So, what’s coming next?

We’re going to continue to involve you in the development of Car Throttle; a great example being ‘The World’s Smartest Petrolhead’ competition that we ran last month with a $1000 cash prize. This competition was created with our diehard fans in mind, and there will be an extremely interesting outcome from the competition we’ll be sure to share when the time is right.

We’re continuing to invest in quality original content on YouTube, Facebook and Instagram, as well as live products like Facebook Live and Instagram Stories. Get ready for a new season of 2 Guys 1 Car, a new project series, and more funny and informative shorter-form videos across the board.

The Car Throttle Shop continues to take on a life of its own, seeing lots of regular orders from users who want cool petrolhead products, but also important items in the world of car care and now even car parts! We’re working with more brands who want to distribute their products to our community.

I’m literally scratching the surface here. But I wanted you to know that after seven years running Car Throttle full-time, I’m still here. We’re not ‘dead’, the staff haven’t ‘disappeared’, and our attention hasn’t diminished. We’re just spending time on things you may not see on the dot com site.

I’m happy to answer questions in the comments. I’m heading to an event now with Ethan (ffs) but will be back online later this evening to jump in and tell you nearly everything you’ve wanted to know.

Peace and love.

Adnan

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Comments

Matt Gallagher

Subscribe to WTF1

09/12/2017 - 15:56 |
24 | 3

We need a new xMattyG rage compilation. It needs to happen. Or Maldonado will pay you a visit lmao

09/12/2017 - 15:58 |
5 | 0

This is Car Throttle territory nerd. You better scram punk.

09/12/2017 - 15:59 |
41 | 0

What is a WTF1?

09/12/2017 - 15:59 |
11 | 1

For those who don’t know, Matt’s office is basically a wrap-around green screen so he can pretend to be all over the world and nobody watching is any the wiser.

09/12/2017 - 16:01 |
22 | 0

Subscribe to Car Throttle

09/12/2017 - 16:02 |
19 | 0
TurboToddler (Straight-five)

Will there be an app update before christmas? Plzplzplz

09/12/2017 - 16:01 |
6 | 0
Gabz

I can confirm we are still alive, although I’m pretty much dead inside. The 330ci is now gone and I bought a 2nd Polo! ROAST ME!

09/12/2017 - 16:01 |
64 | 3
JenstheGTIfreak (pizza)

In reply to by Gabz

Will you be more active?

09/12/2017 - 16:05 |
5 | 0
Anonymous

In reply to by Gabz

Why replace a 330Ci with another Polo?

09/12/2017 - 16:09 |
1 | 0
James Dielhenn

In reply to by Gabz

My Grande Punto has the same BHP as both of them put together

09/12/2017 - 16:09 |
7 | 2
Mickey Mouse

In reply to by Gabz

Wow; their wits are dimmer than your 330Ci’s lights were. They’re like Twittledee and Tweedle-Dumb, or, better yet, dumb and dumber.

09/12/2017 - 16:10 |
5 | 1
iCypher(Joel Chan)

In reply to by Gabz

‘Oh yeah, first sell the S2000(A joke, please don’t take personally), and now the BMW! And what did you replace it with?! A Polo of the same generation?! What are you, nuts?!’

09/12/2017 - 16:33 |
10 | 1
Flabs

Enter your comment..

09/12/2017 - 16:02 |
1 | 0
Flabs

One of my dream jobs is to work with them

09/12/2017 - 16:03 |
2 | 0
Tiggr

In reply to by Flabs

Same…”Affiliate car video dude Tiggr””…(has nice ring to it) But alas, I’m a million miles away. :’(

09/12/2017 - 16:10 |
0 | 0
Ali Mahfooz

When the boss speaks out, you know its a sign of relief that the community is still intact and looked after. 😅

I’m glad you were able to clear this up else there would’ve been a riot lol. From the recent trouble associated with spam bots to the “down falling” content, the community had taken a hit there. Luckily we moderators performed our duty and so did the hard working people in the staff. Way to go Adnan and CT staff! 😃👍

09/12/2017 - 16:04 |
9 | 0
AAAAAAAAHHHHHHH

Me when I read “new season of 2 guys 1 car”

09/12/2017 - 16:04 |
17 | 0

Tropic Thunder is probably one the best not-car-related movie!

09/12/2017 - 20:14 |
1 | 0
Anonymous

now would everyone please shut up about ct “dying” for like the 47th time.

09/12/2017 - 16:05 |
20 | 0
Jess 1

We were always here!

09/12/2017 - 16:09 |
6 | 0
iCypher(Joel Chan)

In reply to by Jess 1

‘Even if we didn’t seem like it!’

Also, a rare moment of an iCypher being a social person, this iCypher creature in real life, is more silent and anti-social than Ace Combat 3: Electrosphere AI, Nemo.

09/12/2017 - 16:40 |
1 | 0
[Flux]

I’m just happy 2 Guys 1 Car is returning! EVERYBODY CELEBRATE

09/12/2017 - 16:10 |
8 | 1
Anonymous

In reply to by [Flux]

SALEEN AND M5 BURNOUTS

09/16/2017 - 01:12 |
1 | 1