Gumpert Has Risen From The Dead And Lost Its Awful Name

04 Jan 2016

When creating a new supercar company, you really have to make an impression straight off the bat. Gumpert - the brainchild of ex-Audi Sport boss Roland Gumpert - did a pretty good job of that a few years ago with the Apollo, a stupidly quick car with bodywork that was as subtle as a punch in the face. And even that didn’t stop Gumpert going bust, with the company seemingly dying off after declaring bankruptcy in 2013.

Why do we say ‘seemingly’? Because Gumpert is back. Sort of. According to reports, Gumpert has been purchased by Consolidated Ideal TeamVenture - the same group of investors that bought the DeTomaso brand in April last year - but where it gets interesting is the name. The ‘Gumpert’ brand has been shelved, and the company has been renamed ‘Apollo Automobil GmbH’. That’s not such a bad thing, since - and we mean no offence to Herr Roland here - ‘Gumpert’ is a dreadful name for a supercar.

From the re-branded company we can expect a “brand new” Apollo codenamed ‘Arrow’; a car we’ll see in the metal as soon as the Geneva motor show in March. We might even be seeing it in some form even sooner than that, as Apollo’s new website currently has a count-down on it, which hits 0 on 11 January. Watch this space…

Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.

Comments

Gumpert apollo is the definition of function over form. I love it! :)

Exactly what I thought :D

Uhm. If by function you mean: accelerating and braking so fast that your seat has an imprint of your spinal discs, your eyeballs have popped out of your skull and you and your passenger have puked on the dashboard so badly that the exterior looks better than the interior, than yes.
If however by function you mean: hauling two shittons of cargo in the middle of a blizzard so intense you can hardly see past the front bumper, the Defender takes the cake.

Here’s a fact for you: Roland Gumpert was the leader of Audis racing team in the eighties and has helped Audi win 25 rally championships and 4 world rally champion titles. Yes: This man gave us the quattro (and the iltis)

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