An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State
The UK’s Advertising Standards Authority (ASA), otherwise known as Buzzkill Ltd, has decided that a video tweeted by Alpine’s British twitter account needs to be banned – for daring to show a driver enjoying a car on a winding road.
The deleted tweet contained what we believe was this video, above, featuring the lightweight, nimble A110 being spanked along the col de Turini, which was closed at the time to allow the filming to take place safely. It even says that at the start of the video.
Some miserable git, who no doubt hates the idea of anyone having fun in any way that they personally disapprove of, saw the video and complained to the ASA that it ‘glamorised and promoted dangerous driving.’ One instance of cheeky oversteer was cited. STEP BACK, PEOPLE, THIS FOOTAGE IS DANGEROUS.
How pathetic. How unutterably, ridiculously pathetic. The person who complained should take a long, hard look at themselves and in future stay out of matters that don’t concern them in the slightest. Renault itself said the video demonstrated the car’s agility and handling rather than speed, but God forbid we should be allowed to enjoy a winding road.
Buzzkill Ltd wrote that it:
“considered that speed and acceleration were the main messages of the ad, that parts of the ad implied excessive speed, and that the ad encouraged and condoned irresponsible and potentially dangerous driving.”
Gasp! What a to-do! Lady Wimplethorpe has fainted at the mere suggestion of such a thing! Fetch His Lordship at once: order must be restored! Or, if you can drag yourself away from this woeful, lamentable snowflake attitude, just watch the video at the top and send your own regards to the whinging tool who complained.
Source: Motoring Research
Comments
We’re not even going to get the car here in the US
next ad they ban is of a guy who buys a honda civic and is smiling
Who remembers the Peugeot ad where the Sat Nav sent the driver down the wrong route because the road would be a more fun drive? That didn’t get banned…
I’d love it if someone went through all of the non-car based adverts on UK tv, and sent in complaints to get them banned.
Out dated Mother in Law jokes? Offensive
Someone holding a kitchen knife? Display of a weapon
and so on. Fight their illogical buzzkill with pedantic pettiness!
Looks like England’s trying to go back to what it used to be in the 1700s. Wait a second…
I think it’s funny that they have a driver showing no signs of any emotion, and aside from shaky-cam, there’s nothing in this footage that gives off any kind of “message”. Plus it was shot on a closed road, it looks like it’s actually a dedicated rally stage.
They don’t even use their own rules anymore, it’s just a sort of “I can’t drive well enough to do this, banned.”
Glad I live in America where the Dodge and Pennzoil commercials show cars drifting on streets and do a bit more than “implied excessive speed”.
Eh, no one watches tv anyways, if anything, this incident just helped spread the hype XD
Wow that’s sad. “Oh look, people having fun in a car legally without being of potential danger to anyone else”
“LET’S BAN IT, THAT’LL BE GOOD “
The last time I had legit goosebumps from a car was when my dad took me for a ride when he bought his Camaro. Please, bring this car to the North American market!
I personally think the old Alpine was a peice of art and its nice that theyre paying tribute to it. But seriously? AD gets banned for showing a slight amount of fun happening? Cmon now…UK we know youre better than this
its probably because he is shown without any safety equipment on. SMH