US Honda Dealers Are Marking-Up Civic Type Rs By Up To $15,000
Money-grabbing Honda dealers in the US are applying five-figure mark-ups to the prices of 2018 Civic Type Rs to take advantage of demand, according to a report by Jalopnik.
The dealers claim that demand is so high that it would be a “stupid business decision” not to mark the prices up massively, but one example where a dealer in Minnesota has added $15,000 to the sticker price has been confirmed as genuine.
Honda isn’t getting involved with this thoroughly shady practice, and is pretty much letting dealers do whatever they want rather than punishing them for ripping customers off. In a response to Jalopnik, Honda says it encourages its dealers to sell cars at the retail price, but the code is more what you’d call guidelines, etc.
Honda is only planning to build 6000 Civic Type Rs, but confirmed evidence of a $51,000 car on a forecourt is pretty disgusting. The dealer in question, Inver Grove Honda, claims that $5000 of that mark-up will go to charity, but it sounds a bit dubious to us – the dealer couldn’t actually name which charity. There’s massive, unashamed pocket-lining going on, here, and customers are being bent over a barrel. Altogether, now: shame; shame; shame…
Comments
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$51k for a Civic?
Someone seems to love taking the Apple route to pricing.
51k could buy something a hell of a lot more fun and capable than a Civic. Honda should really weigh in here.
In next post : which parts you could buy for your type R for 15,000 dollars
*buy
Looks like the same thing in the Netherlands, EUR 51k.
Only over here it’s the governments fault and it is all extra tax money
Do sports car in netherlands have high tax? In indonesia type r cost eur 62k
I mean with those wings it might as well be sold as a little plane. 51k is still quite a bit for a little plane
Just buy a Focus RS instead, even if you buy a brand new “Limited (Edition)” version, still cheaper (and better)
and has more engine problems and is less practical
Agreed. But not limited. I prefer the normal one for torque vectoring
Only 15k? I’ve seen them marked up as much as 30 in some places.
Supply and demand…
It’s not shady in the slightest. It’s basic economics. It would be foolish of Dealers not to maximize profit! If people are willing to pay that much… Why not make them pay that much?
Meanwhile my friend just bought one last week for $800 over sticker in the us