Audi Will Let You Factory-Order A Message Of Your Choice On The Side Of Your New R8

As part of its in-factory customisation programme, Audi will now let you write (almost) whatever you like on the R8's sideblades. You can probably see where this is going...
Audi Will Let You Factory-Order A Message Of Your Choice On The Side Of Your New R8

Getting a wrap is obviously so yesterday, because Audi has developed a new process to write buyers’ own text on panels before the car even leaves the factory.

Of all the modifications you could wish to make to an R8, and it doesn’t exactly need many, your own personalised text might not be the first thing you think of.

But don’t let that stop us from enjoying the, err, possibilities associated with being able to order any small panel complete with a string of your own words.

Audi Will Let You Factory-Order A Message Of Your Choice On The Side Of Your New R8

Audi has developed a process in which a ‘blasting’ technology shoots through a template placed over a freshly painted, lacquered and dried panel, roughening the surface of the lacquer to a depth of less than a tenth of the thickness of a human hair. That makes the pattern, or words, appear as a matt effect on the surface of the panel.

On the R8, which is being used as the launch example for the technology, the size limitations mean only the so-called sideblades can actually be imprinted upon, but Audi says that any panel up to a metre long or wide can technically be used. At least small panels should be easier to re-finish if you should ever change your mind about your choice of words.

Audi Will Let You Factory-Order A Message Of Your Choice On The Side Of Your New R8

You’re not allowed to violate third-party trademarks, so forget having corporate logos blasted onto your R8 (unless you own the company), but you can seemingly write pretty much whatever else you want. Your Instagram handle, maybe, or a favourite hashtag. If you’re feeling brave you could even make a political statement, but in the current climate you might not want to leave the car parked anywhere for long, or when you return you’re likely to find holes in it.

At the risk of opening a very large can of worms, tell us what you’d have written on your R8’s side panels. Just remember: play nice…

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Comments

ModernChaos

I’d put “Harambe was an inside job” on the side

01/30/2017 - 11:37 |
0 | 0
DL🏁

“If you can read this, you are not being tailgated by me”

01/30/2017 - 11:39 |
46 | 0
That_NSX_Guy

Imma put “dont touch ma r8 o yu gunna get beat up”

01/30/2017 - 12:08 |
0 | 1
DL🏁

Can I ask them to copy a drawing made by the Stig?

01/30/2017 - 12:13 |
5 | 1
Anonymous

“This Text Is Too Lo”

01/30/2017 - 12:20 |
0 | 0
Anonymous

I know what I’d put on the side:
“R8 my R8 8/8 M8”

01/30/2017 - 12:23 |
4 | 1
AutoNews Australia

“M”

01/30/2017 - 12:23 |
1 | 0
Andrew G.

Adnan needs a brand new R8 ;) “unless you own the company…”

01/30/2017 - 12:26 |
0 | 0
maserati skyline

I’d put ‘This far too expensive optional paint adds less power than a $5 sticker would”

01/30/2017 - 12:34 |
3 | 1

Will it fit? 😂
And really if you think about it, its weight reduction!

02/06/2017 - 11:35 |
0 | 0
Anonymous

The text I want: Bring back the V8 spec goddamnit!

01/30/2017 - 12:41 |
0 | 0