Endless Dodge Teasers Are Not Helping The SRT Demon's Cause

We can't be the only ones getting a bit bored with weekly teasers from Dodge featuring tiny parts the Challenger SRT Demon. We need access to the full picture before we all get too tired of it
Endless Dodge Teasers Are Not Helping The SRT Demon's Cause

Okay, Dodge: enough is enough. Stop with the teasers for the Challenger SRT Demon and just launch the damned thing. Pun intended. Sorry.

We’ve already had seven(!) teaser videos, and guess what, dear CTzen and consumer? There are still seven to come before the Demon is actually launched. We’ve been good-natured about it so far, but we’ve reached a limit.

We already know it’s a serious speed freak with a single seat, customisable parts, a hell of a supercharger whine and a special Drag Mode. Also ticked off are a massive airbox, a new and much stronger torque converter and a 90kg weight saving.

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Seriously, how much more do we need to have dangled in front of our eyes before the launch itself becomes a bit meaningless? If we’re given three-quarters of the jigsaw’s pieces and already know what the picture is going to show, where’s the excitement in filling in the gaps?

The Demon is going to be an immense product, and I don’t (only) mean its size. Built for straight-line speed either on the drag strip or the road, depending on how each buyer specs it up, it’s about as focused and single-minded as cars get. It’s going to have at least 700bhp, so we know it’s going to be a weapon. The teasing is irritating. Dodge, just give it to us in a big cloud of tyre smoke and then let us dribble over all your amazing handiwork in our own good time.

Every week brings a new teaser video and a new snippet of data about the car. But every week it feels like a false start; an anticlimax; yet another round of foreplay when you just want to get down and do the bad thing. It’s bloody frustrating, and sooner or later we’ll lose interest. Some people already have, judging by some of your comments in recent weeks.

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Dodge isn’t alone in trying too hard to build hype for one of its cars. McLaren is guilty as well, for its P14 project. We’ve lost count of the amount of teasers, spy shots, leaked titbits of information and projected performance figures we’ve seen, and not much of it falls outside what’s been officially sanctioned.

Electric car manufacturer startups are even worse. ‘Here’s our new ultra-amzing, super-luxurious, hyper-fast and definitely better than a Tesla electric car!’ comes the cry, followed by much smaller print saying that it won’t be here for another couple of years while they actually go about finding some funding and trying to build it.

Marketing campaigns that are designed to drum up investment through (at best) hopeful predictions or (at worst) outright fabrications are nasty, low-brow attempts to force unrealistic dreams into reality. It’s fool’s gold. We’re not impressed and we still won’t be the next time it happens.

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Maybe Dodge thinks it’s doing something unique, slowly building the excitement until it can unleash a messy global climax of Demon-related press coverage, but the online world moves too fast, and what happened a week ago is ancient history. What happened 14 weeks ago is borderline irrelevant. A 14-week video campaign is an idea born of a different age. It’s too long, too slow and it just doesn’t work.

So Dodge, we already know a lot about the SRT Demon. We even know what it looks like courtesy of Vin Diesel. Please just give us the pictures, give us the information and bask in the glory. There’s only so much teasing we’re happy to put up with.

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Comments

675LT_ftw

At least it’s got a V8

02/25/2017 - 12:47 |
3 | 0

Didnt this one het a v6?

02/25/2017 - 13:42 |
0 | 0
Dat Incredible Chadkake

In reply to by 675LT_ftw

Always looking at the bright side huh? haha

02/25/2017 - 18:52 |
0 | 0
Anonymous

Hey cool, it has headlights, never seen those before

02/25/2017 - 14:48 |
1 | 0
Ezra Berg (1994 Buick Roadmaster) (1970 El Camino)
02/25/2017 - 16:05 |
10 | 1

Of all the places to see Papa Franku…

02/25/2017 - 20:14 |
0 | 0
Anonymous

hey, atleast the didnt give us 666 teasers…

02/25/2017 - 16:30 |
3 | 1
Dat Incredible Chadkake

In total agreement with you Matt

02/25/2017 - 18:51 |
1 | 0
Driven to Drive 1

I kind of think the demon is being immaturely advertised…

02/25/2017 - 19:00 |
0 | 0

The teasers all feel like Michael Bay productions aimed at 12 year old boys who audibly say “awesome” when Optimus Prime punches Megatron in the face. Dodge is incapable of making a reasonable car, and their ads show that. Nothing against flamboyant toomfoolery, mind you, but their need to scream “Look how cool we are” seems aimed at an audience too young to be buying a car right now. But then, it’s just a halo car, I’m pretty sure its intention is to turn the aforementioned transformers-loving, WWE-watching prepubescent boys into hardcore Dodge fanboys who will start buying Dodge products when they’re older because “When I was younger all I wanted was a Demon, and now I can finally afford a base model Challenger, I’m basically living my dream!”

02/27/2017 - 17:45 |
0 | 0
Anonymous

so much fuss for a car that is just an overpowered version of an already overpowered car(hellcat)…

02/25/2017 - 19:11 |
2 | 0
Ricardo Mercio

In reply to by Anonymous (not verified)

It’s at least got the tires to put up with it this time. Still dumb to claim “weight reduction” when you just removed the seats. I can do that myself with a couple of hand tools, do something proper like revise the hilariously overbuilt chassis or the worryingly heavy bodywork, removing the interior just seems like a daft move intended only to allow them to announce that it’s lighter.

02/27/2017 - 17:40 |
0 | 0
therealchopa

It would be a shame if this car doesn’t perform as advertised

02/25/2017 - 19:12 |
1 | 0
Anonymous

dodge be like: we aren’t able to be the fastest on the track so, we will be the fastest at melting tires…

02/25/2017 - 19:12 |
0 | 1
Anonymous

In reply to by Anonymous (not verified)

Ever heard of a Viper ACR? Guess not.

02/27/2017 - 16:52 |
1 | 0
Alex bane

Perhaps they are trying to…..dodge giving us the full picture….I’ll show myself out

02/25/2017 - 19:52 |
7 | 0
Flatbush (အစဉ်မပြတá

In reply to by Alex bane

Oops I accidentally reported this comment

02/27/2017 - 00:40 |
0 | 0