Here’s What Worries Me About The Lamborghini Aventador S

Lamborghini has a clear brand identity, but the Aventador S seems to pose a few questions as to whether that's about to change
Here’s What Worries Me About The Lamborghini Aventador S

Before you start cracking jokes, no, it isn’t the moderately ridiculous speed of the new Lamborghini that worries me. I’ve driven the non-S car a couple of times in anger, and it’s every bit as mighty as you’d hope. News of a faster, better, even more exciting one certainly caught my attention.

I love this brand. It’s like a no-strings relationship; you know what you’re in for and there’s nothing to muddy the waters. Power, speed and some of the most outrageously stunning styling anywhere in cardom.

Here’s What Worries Me About The Lamborghini Aventador S

Travel back through the company’s 53 years to the brutal Murcielago, the multi-talented Gallardo, the Diablo and Countach and you see the same things. There’s nothing more complicated than the magnificent V12s and V10s hugging the backs of the cabin’s two seats. Sometimes there’s four-wheel drive, sometimes not, but one thing Lamborghini has always steered clear of is making its cars over-technical.

They are simpler, on paper at least, because they don’t need to waste their breath on active aerodynamics, lap time-chasing gearbox tunes or everyday usability. These things already belong to the likes of Porsche and Ferrari, and we like it that way because it separates the brand images.

Want to drive your supercar every day and be comfortable? Get a Porsche or McLaren. Want Italian passion? It’s a Ferrari. And for the supercar with the most raw desirability? That’s Lamborghini. They are poster cars; the cars you drooled over as a kid and that gave you the biggest ‘wow’ when you first saw one. Cars whose remit is to batter the road into submission with rude power.

Here’s What Worries Me About The Lamborghini Aventador S

But a fly has just landed in my metaphorical soup. Reading about the new technology in the Aventador S, some of it just felt wrong. Magneto-rheological suspension has already debuted on the Aventador SV, so that’s already out there, but four-wheel steering? Hmmm. That’s not very Lamborghini. That’s very… Porsche.

Volkswagen owns Audi, and Audi owns Lamborghini. We’re never quite sure whether Volkswagen also owns Porsche or it’s the other way around – with tongue firmly in cheek it seems to depend who’s on the board of directors at the time. But ultimately the result is the same: parts sharing.

Those of you who are more familiar with the Volkswagen Group will know that both the fancy magneto-rheological suspension and the four-wheel steering already exist. At Porsche and Audi. It seems parts are being shared, but this techy way of making cars faster is owned, morally and historically at least, by the Germans. Likewise, adding downforce and an adjustable rear wing is, well, a bit Ferrari-ish.

Here’s What Worries Me About The Lamborghini Aventador S

The Stuttgart, Ingolstadt and Maranello brands will add active this and adjustable that all day long if it shaves a tenth off their lap times or adds extra refinement, but that’s not what Lamborghini is about. I love Lamborghini for what it is; for how it has always done things differently, and the Aventador S takes a step towards the ethos of brands it was actually founded to frustrate.

Hopefully this is just a one-off, or at most a sign that the company will make more technological S-badged versions of its future cars. I can’t be the only one hoping Lamborghini sticks to its own path, doing its own things and sticking two fingers up to the establishment for another 53 years.

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Comments

Here’s What Worries Me About The Lamborghini Aventador S
SideWaysGR

I mean better handling means better ride. Why on earth would it be worrysome?

12/24/2016 - 21:13 |
3 | 0

My thoughts exactly. They took a 4000+ lb car and made it lighter on its feet. This and the Gallardo are truer to lamborghini than the muscle car that is the original Aventador

12/25/2016 - 01:14 |
1 | 0
Kaio Galvão

stop crying

12/24/2016 - 21:38 |
0 | 0
Anonymous

A lot of people are misunderstanding. Lamborghini has always been about glorious v12s and a 12 year old designer. Lambo becoming porsche is like when peugot (think thats how you spell it) stopped making cool cars. It isnt what they were supposed to do! It wasnt what they were about. Same applies.

12/24/2016 - 23:55 |
0 | 0
Anonymous

4WS is neither Porsche nor German. 1st one was the Honda Prelude!

12/25/2016 - 10:13 |
0 | 0
Anonymous

Week people said the same thing about murcielagos but they are as we know ‘legends’ today

12/25/2016 - 10:49 |
0 | 0
Anonymous

Great Article! What I find difficult to comprehend is that you point only to things out on which you base your long Text. To me both rearwheel steering and magneto-rheological suspension don’t necessarily have to take away the brands identity or the typical “Lambo-feeling” it might just attract new possible buyers who to this point where shy of buying one because they were “to extreme”.

12/27/2016 - 09:28 |
0 | 0
Vhalcon_9R

Dont forget about the fire problem

01/06/2017 - 14:28 |
0 | 0