The New Toyota 'Supra' May End Up With A Different Name
We’ve gotten to the point where pretty much everyone - from car fans to automotive publications - have just resorted to calling Toyota’s incoming new sports car ‘Supra’. But here’s the thing: it’s still not official, and Toyota may yet go in another direction.
Speaking to Auto Guide at the LA Auto Show, Jack Hollis, boss of Toyota North America division, said, “Yes, we have other ideas, and yes, the Supra name is in consideration.” He went on to say, “The name decision will not be made until next year as well. There are some other candidates for some other reasons that are really pretty strong.”
The wishes of the Internet’s car fans certainly haven’t escaped Toyota, though. “In today’s world of social media [we] let it go where it goes because that may even help to direct the final answer,” Hollis said. He also referred to the ‘Supra’ badge as a “leading candidate.”
The name is just one detail surrounding the car - part of a joint venture that’ll also spawn the next BMW Z4 - that remains unknown. We’re still not entirely sure when it’ll be revealed to the world (rumours had incorrectly pointed toward October’s Tokyo Motor Show), whether or not it’ll have a manual option, and exactly what kind of engines will be used.
Do you think Toyota should revive the Supra name, or go with something else?
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
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Guys, let me just remember you that the first Supra was a hot Celica, and that Toyota also renewed the Celica trademark recently. So, with a bit of luck…
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i think they arent doing the supra i think they are doing the celica, they just filled a patent with the celica name a few days ago
I think the GT86 is more of a successor to the Celica than this is.
Ha! I called it. Although it does fit the supra name. A gran tourer with a wiff of german-ness
That should shut up all those butthurt purists.
Just wanted to point out that Toyota never called this car the ‘Supra’, before. So it should be a taken that it may not be named that
Well, it’s hybrid so they’ll probably call it the “Suprius”
Honestly, this car launch has been taking so long, that by the time it goes on sale it may not have anything special. Timing is very important for a car sucess