The New Toyota 'Supra' May End Up With A Different Name

Don't take it as a given that Toyota's new sports car will revive the 'Supra' title - it's just one of several names under consideration
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We’ve gotten to the point where pretty much everyone - from car fans to automotive publications - have just resorted to calling Toyota’s incoming new sports car ‘Supra’. But here’s the thing: it’s still not official, and Toyota may yet go in another direction.

Speaking to Auto Guide at the LA Auto Show, Jack Hollis, boss of Toyota North America division, said, “Yes, we have other ideas, and yes, the Supra name is in consideration.” He went on to say, “The name decision will not be made until next year as well. There are some other candidates for some other reasons that are really pretty strong.”

The wishes of the Internet’s car fans certainly haven’t escaped Toyota, though. “In today’s world of social media [we] let it go where it goes because that may even help to direct the final answer,” Hollis said. He also referred to the ‘Supra’ badge as a “leading candidate.”

The name is just one detail surrounding the car - part of a joint venture that’ll also spawn the next BMW Z4 - that remains unknown. We’re still not entirely sure when it’ll be revealed to the world (rumours had incorrectly pointed toward October’s Tokyo Motor Show), whether or not it’ll have a manual option, and exactly what kind of engines will be used.

Do you think Toyota should revive the Supra name, or go with something else?

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Comments

Pagz777

Let’s just hope they don’t make the same mistake Acura did with the NSX

12/01/2017 - 13:52 |
2 | 0
Anonymous

In addition to no longer being named after the Supra, due to changing market demands, the new Toyota will be released as a CUV.

12/01/2017 - 14:08 |
18 | 0
JDM_Dawg

Toyota GT1

12/01/2017 - 14:08 |
0 | 0
Anonymous

PLEASE no more news of the new Supra (or whatever its going to be called) untill its released!!!

12/01/2017 - 16:27 |
2 | 8
InjunS2K

It’ll be a Supra, automakers just tryna finesse

12/01/2017 - 17:42 |
0 | 2
Anonymous

the lfa should have been called the supra imo

12/01/2017 - 18:47 |
4 | 0
True

The name change is fine with me. It stopped being a Supra the moment BMW got involved. If the project wasn’t call the supra from inception, it shouldn’t be called that now. Let legends die.

12/01/2017 - 19:08 |
4 | 0
Nerdy moustache

The new car if named supra and if rubbish can disgrace the supra name. Go with a new name.

12/01/2017 - 20:40 |
0 | 2
jdm-supra-1600(md squad)(Supra squad leader)

Aaaaaaand Mitsubishi evolution

12/01/2017 - 20:54 |
0 | 2
Anonymous

call it the ibishu prasu

12/01/2017 - 21:03 |
0 | 0