Porsche's New Monthly Subscription Service Is Like A Sports Car Spotify
These days, consumer spend seems to be all about monthly subscriptions. You don’t buy albums, you have a Spotify subscription. You could buy a movie on DVD or a Blu-Ray, or you could just sign up to Netflix. And who buys a phone outright any more, other than Jason Bourne types who want a burner?
The same thing is happening to cars - we’re not quite there yet, but car sharing schemes that do away with conventional ownership completely are slowly starting to emerge. They’re mostly based around dull city biffabouts and small EVs, but the latest one is a little different. Because it’s being launched by Porsche.
Dubbed Porsche Passport, it gives users on-demand access to a whole host of the company’s vehicles, allowing for “frequent changes” - all without a mileage cap. Following a one-off $500 activation fee, it’s $2000 a month for the ‘Launch’ tier, and $3000 for ‘Accelerate’. Select the Porsche you’re after on an app, and you can have it delivered to a location of your choosing.
Launch has eight vehicles to choose from including the 718 Boxster and Cayman S, the Macan S and Cayenne. Accelerate give users the choice of 22 vehicles, including all those in Launch plus cars like the 911 Carrera S, Panamera 4S and Macan GTS.
The catch? Currently it’s debuting only in Atlanta, Georgia. But with the concept of car ownership expected to fundamentally change in the coming years, it’ll almost certainly be rolled out elsewhere.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations,” said Klaus Zellmer, boss of Porsche North America, adding, “Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy.” In other words, watch this space…
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
If only the carrera gt and 918 were on the list of cars to drive
The new Porsche DLC looks awesome
This sounds a lot like your Pegasus service from GTA V.. I wonder how many people will shoot your vehicle down in real life though.
Great idea, doesn’t work on Porsches( or should I say 911s)
so, 12(months) × 3k = 36000
36k × 5(years)= 180k .You lose 180k as have no vehicle to sell.
Buying a 911: 120k+ 50k (service, insurance etc.) You can sell the car after 5 years for 60k, you lose 60k.
So buying a 911 saves you 60k and you get to drive your own car, not some abused rental.Or maybe I’m missing something? I guess if you’re the kind of guy who changes cars all the time, it should be ok. But still, its your own car vs abused rental that you have no clue what people did with it or in it.
“honey whys their no food on the table?”
“ don’t worry. COME LOOK WHAT I GOT TODAY”
Cadillac came out with this first
If they create this so that it spans across multiple countries it would be cool because you could hire one for when you go on holiday at no extra cost
I may not have this money…but I’d still rather save up to own one than constantly switch between them. Gives you time to familiarize yourself with the one car you’ve chosen…but if your goal is to try a large selection of Porsche vehicles (+you don’t want to own one+you have plenty o’mooney), I suppose this could work…