Why are car commercials so random and emotional?
I’ve seen many memes about this but never a real answer.
Car commercials have all this emotional music and these guys looking into the sun shedding a tear and aerial shots of these beautiful mountain roads near the ocean and have a narrator saying all these things like “seek adventure” and “discover your true identity” and the emotional music gets louder and louder until the narrator says “this insert season or holiday drive a/an insert car brand. insert new and overly emotional company slogan“
I would get all the emotional junk if it were advertising a performance vehicle, hell, even low-speed sports cars like the GT86 and ND Miata, but these overly emotional commercials are all for SUVs and CUVs. What’s the marketing strategy behind it? How does making something a trailer for a romantic drama movie make people want to buy the car?
Comments
To entice the people who have no idea what car they want
Ah
Pretty much the new Audi A6 advert that plays on the TV
It draws atenttion and they watch till the end and boom you now know, this has triked me to watch a fkng hyundai comercial
Most of them are trying to make you want “that” life and you’ll get that by buying the car
That makes sence
As it turns out, most any car sale is affected by the way the vehicle makes a person feel. Most cars are designed to evoke emotion from potential buyers. It’s the science of ergonomics. While a crossover offers no emotional appeal to you, it may very well evoke emotional appeal in others. In such a case, the car is not being marketed to you but to someone else.
Well, commercials aren’t supposed to make sense, they’re meant to grab your attention while presenting a product. If a commercial is really stupid and overdramatic and that causes it (and the product it advertised) to linger in your head for awhile… the commercial did its job.
If all advertisements were just “Hey this is why you should buy our product/service” 100% of the time, no one would really care. Marketting teams, especially ones for auto manufacturers, know that the average consumer doesn’t need the product being sold, but the consumer might think they need it if the commercial makes an impression on them.
It sounds really dumb but when you start to think about it, it all makes sense.
I reckon they’re made like that to disguise the fact that the car being sold is quite dull.
And anyway, ads aren’t as much fun as they used to be:
https://www.youtube.com/watch?v=CP7ijUkgc-4
I like Subaru’s Swedish ads
“A me haru nå fyrhjulsdrift??”
“Skiter älgen i skogen?”
-shots of the Subaru Frorester off-roading-
Emotions are more effective than actual information for the general consumer, unfortunatelly.
I don’t like modern commercials.
Just look at Volvo’s old commercials.
They stacked, like, 20 Volvos on top of eachother just to demonstrate their structural integrity and toughness.
That’s a funny and informative commercial. Exactly how it should be.
Idk. All these Ford ads that pop up on YT “Thinking of buying insert rival car here which is actually better than the Ford, buy insert Ford vehicle here, insert one spec about the Ford which the other vehicle doesn’t have