Why are car commercials so random and emotional?

I’ve seen many memes about this but never a real answer.

Car commercials have all this emotional music and these guys looking into the sun shedding a tear and aerial shots of these beautiful mountain roads near the ocean and have a narrator saying all these things like “seek adventure” and “discover your true identity” and the emotional music gets louder and louder until the narrator says “this insert season or holiday drive a/an insert car brand. insert new and overly emotional company slogan“

I would get all the emotional junk if it were advertising a performance vehicle, hell, even low-speed sports cars like the GT86 and ND Miata, but these overly emotional commercials are all for SUVs and CUVs. What’s the marketing strategy behind it? How does making something a trailer for a romantic drama movie make people want to buy the car?