An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

Evidently you can't depict someone having fun in a car on a great road any more, because it's dangerous. That's right; dangerous to even depict it in marketing media, according to the Advertising Standards Authority...
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The UK’s Advertising Standards Authority (ASA), otherwise known as Buzzkill Ltd, has decided that a video tweeted by Alpine’s British twitter account needs to be banned – for daring to show a driver enjoying a car on a winding road.

The deleted tweet contained what we believe was this video, above, featuring the lightweight, nimble A110 being spanked along the col de Turini, which was closed at the time to allow the filming to take place safely. It even says that at the start of the video.

Some miserable git, who no doubt hates the idea of anyone having fun in any way that they personally disapprove of, saw the video and complained to the ASA that it ‘glamorised and promoted dangerous driving.’ One instance of cheeky oversteer was cited. STEP BACK, PEOPLE, THIS FOOTAGE IS DANGEROUS.

An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

How pathetic. How unutterably, ridiculously pathetic. The person who complained should take a long, hard look at themselves and in future stay out of matters that don’t concern them in the slightest. Renault itself said the video demonstrated the car’s agility and handling rather than speed, but God forbid we should be allowed to enjoy a winding road.

Buzzkill Ltd wrote that it:

“considered that speed and acceleration were the main messages of the ad, that parts of the ad implied excessive speed, and that the ad encouraged and condoned irresponsible and potentially dangerous driving.”

Gasp! What a to-do! Lady Wimplethorpe has fainted at the mere suggestion of such a thing! Fetch His Lordship at once: order must be restored! Or, if you can drag yourself away from this woeful, lamentable snowflake attitude, just watch the video at the top and send your own regards to the whinging tool who complained.

Source: Motoring Research

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Comments

OctyVRS

I think this might just be one of my favourite posts really did laugh. Thank god for English Sarcasm. The ASA really need to learn to ignore a few people every now and then i mean they let stupid reality TV shows be advertised they are way more dangerous than a car advert on a winding road that is stated to be closed.

09/20/2017 - 13:37 |
56 | 0
Anonymous

BOI

09/20/2017 - 13:37 |
4 | 2
Anonymous

So they banned a video because a company made it as an advert to show their car being used and driven like it should be…

This is enough to make me want to leave the United Kingdom forever.

09/20/2017 - 13:37 |
322 | 2
Nishant Dash

In reply to by Anonymous (not verified)

How sad must the dude’s life be to see an ad and be like: “Blimey! It’s so fast, but I can’t afford it…. Shit!! Let’s ban it cuz why let anyone else enjoy it!!!”
😡😡 brilliant…

09/20/2017 - 14:21 |
120 | 2
kerbear

In reply to by Anonymous (not verified)

You can come over here to America., if you can handle it.

09/20/2017 - 15:15 |
26 | 0
SirJamjaxIsGoingAgain-PeaceOutChaps

In reply to by Anonymous (not verified)

What will probably make me leave the uk is the complete ban of petroleum cars, even older cars

09/20/2017 - 22:44 |
4 | 0
BenPaye(JDMSquad)(MX5Squad)(LFAsquad)(Subie Squad) (Rotary F

How pathetic after seeing that, I want to buy one

09/20/2017 - 13:39 |
16 | 0
Akashneel

They also banned a Honda adverisement and an Audi one if remember correctly.

09/20/2017 - 13:41 |
62 | 0

And a BMW one.

09/20/2017 - 13:50 |
28 | 0

Im still wondering about the letter a CTzen sent them about a photo of a ‘speeding Prius’

09/20/2017 - 14:20 |
74 | 0
Wheel Nuts

It would look better, more realistic and less ‘dangerous’ if the clips weren’t sped up.
Great looking car though.

09/20/2017 - 13:42 |
12 | 2
Joshua Lue

Its because Britain is full of the “professionally offended” who frankley are so lifless and fickle they should just be ignored.

So play the DAM advert !!

09/20/2017 - 13:42 |
44 | 0

I thought professional victims only existed in the US where we cant even wave our flag without someone getting offended.

09/22/2017 - 02:51 |
2 | 0
Anonymous

Make a ad of a car giving birth to a car. Not banned

Make a ad of a car do some drifts. Banned

09/20/2017 - 13:48 |
34 | 0
Anonymous

In reply to by Anonymous (not verified)

That Audi RS3 ad is good tho.

09/21/2017 - 10:17 |
2 | 0
Tomislav Celić

Meanwhile in Croatia we have Renault C-Elyse racecars doing 250, rally cars jumping, and Ford Mustang doing burnouts

09/20/2017 - 13:48 |
14 | 0

Where do I buy tickets

09/20/2017 - 14:06 |
12 | 0

And rock beaches.
Those I won’t move for.

09/21/2017 - 13:46 |
2 | 0
Mr.PurpleV12

Its funny because the people who want to see it, will still see it.

09/20/2017 - 14:08 |
130 | 0

And it will increase in popularity. I believe it’s called the Streisand effect.

09/20/2017 - 14:26 |
48 | 0