An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

Evidently you can't depict someone having fun in a car on a great road any more, because it's dangerous. That's right; dangerous to even depict it in marketing media, according to the Advertising Standards Authority...
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The UK’s Advertising Standards Authority (ASA), otherwise known as Buzzkill Ltd, has decided that a video tweeted by Alpine’s British twitter account needs to be banned – for daring to show a driver enjoying a car on a winding road.

The deleted tweet contained what we believe was this video, above, featuring the lightweight, nimble A110 being spanked along the col de Turini, which was closed at the time to allow the filming to take place safely. It even says that at the start of the video.

Some miserable git, who no doubt hates the idea of anyone having fun in any way that they personally disapprove of, saw the video and complained to the ASA that it ‘glamorised and promoted dangerous driving.’ One instance of cheeky oversteer was cited. STEP BACK, PEOPLE, THIS FOOTAGE IS DANGEROUS.

An Alpine A110 Advert Has Been Banned In The UK Because Ours Is A Tragic Nanny State

How pathetic. How unutterably, ridiculously pathetic. The person who complained should take a long, hard look at themselves and in future stay out of matters that don’t concern them in the slightest. Renault itself said the video demonstrated the car’s agility and handling rather than speed, but God forbid we should be allowed to enjoy a winding road.

Buzzkill Ltd wrote that it:

“considered that speed and acceleration were the main messages of the ad, that parts of the ad implied excessive speed, and that the ad encouraged and condoned irresponsible and potentially dangerous driving.”

Gasp! What a to-do! Lady Wimplethorpe has fainted at the mere suggestion of such a thing! Fetch His Lordship at once: order must be restored! Or, if you can drag yourself away from this woeful, lamentable snowflake attitude, just watch the video at the top and send your own regards to the whinging tool who complained.

Source: Motoring Research

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Comments

Tiggr

The driver is not even smiling. Clearly he is in a rush to some children’s hospital orphanage to go save poor Timmy. How dare they call that irresponsible? D-:

09/20/2017 - 14:17 |
40 | 0
Anonymous

Why did UK can’t have an good car ad?

British censorship is just like Darwin Watterson in the episode “The Safety”

09/20/2017 - 14:19 |
6 | 0
woulditfitonmyhonda

How dare he engjoy his expensive good sounding alpine. speeding is illegal. everyone should drive slow. no one should see this and they will speed. Yeah right. As if a video promotes speed and not handling and enjoying your expensive car.

09/20/2017 - 14:37 |
10 | 0
Anonymous

I totally agree. This man looks very unhappy that he drives fast and dangerous on a closed snowy mountain road.

09/20/2017 - 14:39 |
8 | 0
Klush

Soon they’ll ban al car related movies.

09/20/2017 - 14:40 |
10 | 0
Bring a Caterham To MARS

In reply to by Klush

EG!
THIS PERSON IS SHOWN DRIVING A CAR
WHICH PROMOTES DRIVING
WHICH WILL MAKE MORE PEOPLE DRIVE
WHICH WILL MAKE MORE TRAFFIC
OH HELL NO WE AINT HAVIN THIS

09/21/2017 - 13:48 |
2 | 0
ModernChaos

Meanwhile in America, even ads for the Camry look like they were directed by Michael Bay

09/20/2017 - 14:44 |
14 | 0
Poke

Why can’t the ASA give it a rest, it’s not endangering at all…

09/20/2017 - 14:56 |
10 | 0
Anonymous

The Aviva ad with David Coulthard has just been banned as well.

09/20/2017 - 14:59 |
6 | 0
Anonymous

Meanwhile in America…

09/20/2017 - 15:03 |
72 | 0
Anonymous

In reply to by Anonymous (not verified)

Yeah, UK bans an ad showing fun and old people in the USA tell you to enjoy it while you can hahaha. https://youtu.be/wpRvMT9aUb0

09/20/2017 - 23:47 |
4 | 0
Anonymous

Meanwhile in America…

09/20/2017 - 15:04 |
2 | 0