Toyota Delivers Wildfire Hero Nurse's Tundra Replacement

Toyota USA has made good on its promise to replace the charred Tundra of a nurse who used the vehicle to help people escape the devastating Camp Fire

Matt Robinson

Updated: 10 Oct 2024

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Today @toyotausa let me see the people that stand behind the logo. There were handshakes, conversations, and hugs. The sincerity and compassion that's been shown by this company was demonstrated all the way down to a human level. The next steps will be made hand in hand with @therockstargarage . They showed what they're about, when they literally showed up in Chico yesterday with supplies for the Fire crews and the National Guard. I couldn't be prouder to be associated with these two🤘🏼 time to get #paradisestrong #rockstargarage #campfire #perfectmarshmellow
A post shared by 🐼The Pandra🐼 (@the_pandra) on Nov 21, 2018 at 6:46pm PST

Recently, Toyota provided what might well end up being the feel-good motoring story of the year, by promising to replace the Tundra pickup of a brave nurse. Allyn Pierce had used his truck to evacuate the people from Paradise hospital - where he is lead nurse of the intensive care unit - with the vehicle left charred and melted from its two trips through the deadly Camp Fire that hit California this month.

Now, Pierce has posted a photo of the replacement Tundra which Toyota has supplied, facing off with the damaged original. In addition, The Rockstar Garage - which had originally offered to step in had Toyota decided against honouring its promise - visited Pierce, and it now seems the outfit will be modifying the new vehicle.

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Few times in life the good guy wins.... @the_pandra has to be one of the most genuine people we have ever met. I can’t think of a more deserving guy to be receiving all this... Swipe for pics of our trip up to see him, the men and women of the Cal Guard and Cal Fire teams!!! It’s amazing to see how the human spirit can thrive and endure in such hard times! #rockstargarage #toyota #toyotatundra #trdpro #nationalguard #calfire #paradisefire #rockstarenergy
A post shared by The Rockstar Garage (@therockstargarage) on Nov 21, 2018 at 7:06pm PST

“This truck literally saved my life today,” Pierce said on an Instagram image posted on 9 November, going on to explain its role in the evacuation effort. The official Toyota USA account replied: “We are humbled you’d risk your life and Toyota Tundra to drive people to safety. Don’t worry about your truck, we’re honored to get you a new one!”

The new truck will hopefully come as a silver lining for Pierce, who is now without a home and a workplace. The wildfire - the deadliest in California history - covered an area in excess of 150,000 acres, destroyed almost all of Paradise, and is so far confirmed to have claimed the lives of 83 people.

Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.

Comments

So great from Toyota. But what a commercial ! Touched the whole world for thr price of a Tundra.

damn what a (marsh)mellow guy!

Honestly , I´d keep the old one . Not only for the memory , but I think the burnt Sides look f-in awesome !

I think the old Tundra needs to be put on display somewhere to remind everyone of what happened….

This is the best and the most heartwarming commercial that Toyota ever wished for…..

Is there anything a Toyota truck can’t survive?

This was honestly a decent thing Toyota did for her. She has guts of steel and is thanked by a metal giant!

Just another PR stunt.
He got this new truck more as a result of his Instagram status and not his good will. Would he still have gotten the truck had he not had Instagram? No. How many others risked life, limb, and vehicles doing the same thing?
Many
How many are getting this treatment? just him.
If Toyota were to have ignored this they would have been railed on and only did this for show.
Praise this all you want but this is just another mini-sub.